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The Evolution of e-commerce Search

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Manage episode 485236003 series 3502529
Content provided by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms.

Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses.

We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape.

Key takeaways:

  • The Evolution of E-commerce Search
  • The Future of AI in E-commerce
  • Practical Tips for E-commerce Leaders
  • Key Strategies for Shopify SEO
  • The Impact of SEO on E-commerce Success
  • Understanding and implementing effective SEO strategies

Links

Matt Caron

LinkedIn : https://www.linkedin.com/in/matt-caron/

Pink Leopard

www.pinkleopard.co.uk

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 485236003 series 3502529
Content provided by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms.

Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses.

We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape.

Key takeaways:

  • The Evolution of E-commerce Search
  • The Future of AI in E-commerce
  • Practical Tips for E-commerce Leaders
  • Key Strategies for Shopify SEO
  • The Impact of SEO on E-commerce Success
  • Understanding and implementing effective SEO strategies

Links

Matt Caron

LinkedIn : https://www.linkedin.com/in/matt-caron/

Pink Leopard

www.pinkleopard.co.uk

  continue reading

37 episodes

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