))
How We Drove Our Client's Strongest Sales Week Ever Using PR
Manage episode 485174584 series 3502529
Content provided by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales.
Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission.
Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success.
This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact.
Key Takeaways:
- The Birth of Lemon PR
- The Importance of Positive Work Culture
- Understanding PR: A Deep Dive
- Why Brands Need PR
- Innovative Approaches to PR in 2024
- Leveraging PR for Community Building
- Driving Revenue Through PR
- Measuring PR Impact
Links:
Riannon Palmer
LinkedIn : https://www.linkedin.com/in/riannon-palmer/
Website : https://www.lem-uhn.com/
Pink Leopard
37 episodes
Share
