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Abandoned Cart

Laura Hanlon & Adam Smith

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Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights. From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce ...
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Barnardo's Fostering & Adoption NI

Barnardo's Fostering & Adoption NI

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Interested in fostering or adoption? Not sure where to start? Meet Barnardo's Fostering & Adoption here in NI. Your guide is Ness who looks after recruitment and is not a social worker. Let Ness introduce you to the wider team, to foster carers and adopters who are willing to share their experiences and give you (and Ness) insights into the world of fostering and adoption. What is it really like? What is 'Panel'? What kind of training can you expect? What sort of support will you get? Will y ...
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Two dads, Lee and Bobby, share their journey adopting siblings, from the validation of being approved as parents to navigating their sons' unique personalities and trauma responses. Their story highlights the importance of maintaining connections with foster carers while developing therapeutic approaches to parenting children who've experienced neg…
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Parent and child fostering brings unique challenges as you welcome both a vulnerable young parent and their baby into your home for an intensive placement. We explore the delicate balance between supporting new parents while documenting their progress, and how these specialised placements can transform lives. Ness chats with Laura, a Parent and Chi…
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In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the imp…
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In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leverag…
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In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design …
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In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by …
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In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention …
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In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key poin…
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Therapeutic parenting recognises children's behaviour as communication and focuses on nurturing connections to help children who've experienced trauma develop trust and security. Unlike traditional parenting approaches, therapeutic parenting requires understanding a child's inner world and developmental needs rather than simply managing behaviours.…
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What happens when a child in foster care asks the profound questions: "Who am I?" "Why am I here?" or "What happened to my parents?" These seemingly simple questions require thoughtful, age-appropriate responses that honour a child's right to understand their own story while protecting their emotional wellbeing. Meet Emma, an Art Therapist, from ou…
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Thinking about fostering but feeling overwhelmed by the process? Too busy to listen to the longer episode? We've got your back! This bitesize episode pulls back the curtain on the fostering assessment, walking you through exactly what to expect from your first contact with Barnardo's through to the home visit and beyond. We address common misconcep…
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BFANI is on tour! And this week, we meet Lee and Bobby, two dads who have adopted two brothers through Barnardo's in the South East. They share their inspiring journey, from navigating the adoption to embracing the chaos that came with welcoming their two boys during lockdown. We discuss: • Choosing Barnardo's • The significance of LGBT+ representa…
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In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring a…
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In this our 45th anniversary year, we uncover BFANI's origins story and meet the person who is responsible for getting us started. Lynda Wilson's journey from a senior social worker in 1978 to the founder of Barnardo's Fostering in Northern Ireland is a testament to her passion and innovation in child welfare. A dissatisfaction with the existing sy…
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In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We…
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In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manua…
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Christmas may be 'the most wonderful time of the year' but we can all agree most families will face a few ups and downs during the festive season. But what might that look like if you're also fostering a child who might have very mixed feelings about the season? In this episode we chat to our foster carer, Marcy, as she shares her personal story of…
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What if the path to parenthood looked different than you'd imagined? Join us on a heartfelt exploration of adoption in the UK, featuring Emma, an adopter who has journeyed through the highs and lows of IVF, alongside Sharon, the adoption lead from Northern Ireland, and Kat, the Scottish adoption lead. Together, we unpack the adoption process, espec…
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In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, of…
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In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and ch…
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In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveragin…
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In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversati…
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In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, i…
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In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways: Branding and…
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ICYMI - this is our online conversation with our therapeutic parenting trainer, Stella. Stella brings a wealth of experience and knowledge about fostering and adoption, and she shares how therapeutic parenting can be a game-changer for children who have endured trauma. You'll learn how recognizing children's behavior as a form of communication rath…
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In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost marketing tactics for small businesses, emphasising the im…
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How would you navigate life if your childhood was marked by neglect and abuse? In this very special episode from our BFANI on Tour! series, we meet an English birth mum who experienced two of her three children being taken into foster care but then later, with her third child, found support from a Barnardo's in the shape of a Parent and Child foste…
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BFANI is on tour! In a series of episodes we shall be meeting families and fellow team members from across the UK fostering and adoption services as we explore, in depth, some of the specific experiences, highs, lows and challenges facing families who foster and adopt. This time, we're in Scotland where we meet Carole, a foster carer who specialise…
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In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, high…
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In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, releva…
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In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scalin…
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Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your…
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This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously impr…
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This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data hav…
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In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover t…
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Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila disc…
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Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attra…
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In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, D…
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In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon se…
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In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, cauti…
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This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business prior…
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Meet Barnardo's foster carers, Gillian and Megan, sisters in law who support each other on their fostering journey. Together, they shed light on how their families support each other and reflect on the vital role support networks play in fostering. In this engaging conversation, we dive into the heart of blended foster families, a world where birth…
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In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in …
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Parent and child fostering is a very specialised type of fostering. Parent and child placements give parents, with new babies or very young children, the opportunity to develop their parenting skills and gain support from a specially trained foster carer. These placements can help keep families together. In this episode, meet Laura a passionate adv…
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In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating ove…
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Did you know Barnardo’s Fostering & Adoption NI is just one of a small group of voluntary adoption agencies here in Northern Ireland? In this very special panel discussion, to mark Adoption Week, Adoption Routes, Family Care Adoption Services and Barnardo’s Fostering & Adoption NI, got together to discuss what it is like to adopt via a voluntary ag…
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In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers st…
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5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral …
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We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate bala…
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