How do I create a marketing plan and the importance of getting it right?

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www.pinkleopard.co.uk

35:51

Diego Pavia and Paul Finebaum are this week’s Netflix Sports Club guests. Paul Finebaum, the voice of the SEC, drops a bold national championship prediction that might give the Big Tenners pause, and he reveals which SEC quarterback has him starstruck. Vanderbilt quarterback, Diego Pavia, gives a standout performance on and off the field in SEC Football: Any Given Saturday. He relives that improbable ‘Bama victory, including pre-game routine and why he thinks this victory changed the conversation about Vandy football - sorry Nick Saban. Paul Fineman and Diego Pavia gaze into the crystal ball of the 2025 season, and what do they see? Heisman Trophies, making Auburn pay, and LSU’s chances for glory. In this interview, Vandy QB, Diego Pavia: 🟥 Details the 2024 Vandy vs. ‘Bama Buildup 🟥 Discusses playing for Coach Lea and with his bestie 🟥 Reveals his true height In this interview, SEC Expert, Paul Finebaum answers: 🟥 Why the SEC’s staying power is unrivaled? 🟥 Who’s almost a bigger star than Taylor Swift? 🟥 Which team will win the 2025 National Championship? 00:00 Intro 01:24 Vandy QB Diego Pavia Is a Star 01:37 Beating Bama 03:19 Choosing Vandy And Coach Lea 04:58 Give Me The Ball 06:20 Dude Put In The Work 07:38 Nick Saban Said What?? 08:20 Underdogs 10:22 Watch Out Auburn 12:33 Recruits: Come To Vandy! 13:29 Kay and Dani Talk SEC 15:54 Paul Finebaum’s SEC Picks 16:40 All About Arch Manning 17:23 SEC: The Only Game In Town 18:25 South Carolina Should Be In The Playoffs 19:40 Shane Beamer Bounce Back? 20:14 Arch Manning Is No Taylor Swift 21:42 The Weight of Being a Manning 22:31 Finebaum: “Best Player Since Tim Tebow” 23:20 LSU QB1 + Championship Or Bust 25:39 Post Saban Alabama 27:42 Is Vanderbilt Legit? 28:44 Can Mississippi State Survive? 29:49 The Vols “Will Struggle This Year” 31:44 SEC: Natty. Little Tenners: Nothing 33:09 Outro 34:28 Up Next - America’s Team: The Gambler And His Cowboys 🏈 Diego Pavia Instagram - https://bit.ly/45uLND4 TikTok - http://bit.ly/4fsLY5p X - https://bit.ly/4ldwx2j 🏈 Vanderbilt Instagram - http://bit.ly/4lfo8eu X - http://bit.ly/4mCiaWt YouTube - @vucommodores 🏈 Paul Finebaum Instagram - https://bit.ly/45kVtPv X - https://bit.ly/46JQFWc 🎙️ Kay Adams Instagram - http://bit.ly/3GYp4Go TikTok - http://bit.ly/4m7KmR9 X - http://bit.ly/45nI2Ou 🎙️ Dani Klupenger Instagram - https://bit.ly/3HeGGxx TikTok - https://bit.ly/4lQSBkl X - https://bit.ly/4lWpufr 🟥 Netflix Sports Instagram - http://bit.ly/45CPAhL TikTok - http://bit.ly/4mti6Ia X - http://bit.ly/4mseqGH Facebook - http://bit.ly/45o5xqK YouTube - @NetflixSports We want to hear from you! Leave us a voice message at www.speakpipe.com/NetflixSportsClub Be sure to watch, listen, and subscribe to the Netflix Sports Club Podcast on YouTube, Spotify, Tudum, and wherever you get your podcasts. Hosted by Kay Adams, the Netflix Sports Club Podcast is an all-access deep dive into the Netflix Sports Universe. Join Kay as she speaks with athletes, coaches, and top sports correspondents to break down the latest Netflix Sports series. Expect bold opinions, insightful analysis, and candid conversations you won’t find anywhere else.…

2 years ago 19:15

MP3•Episode home

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.

Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.

When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.

Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.

Key Takeaways:

The benefits of hiring a fractional CMO.
How to create a marketing plan.
The difference between a strategy and a tactic.
Customer-centric marketing strategies and campaigns.
Involving stakeholders in business strategy.

Links:

Sarah Fox

LinkedIn - https://www.linkedin.com/in/imsarahfox

Website - https://bemorefox.co

37 episodes

How do I create a marketing plan and the importance of getting it right?

Abandoned Cart

published 2 years ago

MP3•Episode home

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.

Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.

Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.

Key Takeaways:

The benefits of hiring a fractional CMO.
How to create a marketing plan.
The difference between a strategy and a tactic.
Customer-centric marketing strategies and campaigns.
Involving stakeholders in business strategy.

Links:

Sarah Fox

LinkedIn - https://www.linkedin.com/in/imsarahfox

Website - https://bemorefox.co

www.pinkleopard.co.uk

37 episodes

All episodes

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The Evolution of e-commerce Search 24:22

12 weeks ago24:22

24:22

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses. We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape. Key takeaways: The Evolution of E-commerce Search The Future of AI in E-commerce Practical Tips for E-commerce Leaders Key Strategies for Shopify SEO The Impact of SEO on E-commerce Success Understanding and implementing effective SEO strategies Links Matt Caron LinkedIn : https://www.linkedin.com/in/matt-caron/ Pink Leopard www.pinkleopard.co.uk…

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Personalised User Experiences in eCommerce 29:31

12 weeks ago29:31

29:31

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrating AI for tailor-made customer interactions, and the critical role of understanding and targeting the right customer demographic to boost online sales. Key Takeaways: Rebecca's Journey: From Dropshipping to Rainy City The Importance of User Experience (UX) in e-commerce Challenges and Misconceptions in UX Personalization in Web Design Tools and Technologies for Personalization 5 Future Trends and Final Thoughts Advice for Improving Website UX Links Rebecca Worsley LinkedIn : https://www.linkedin.com/in/rebeccaworsley/ Website : https://www.rainycityagency.com/ Pink Leopard www.pinkleopard.co.uk…

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How Design Can Make or Break Your Marketing and Sales Strategy 29:21

12 weeks ago29:21

29:21

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success. Key Takeaways: Understanding Solely Creative and Commercial Design The Importance of First Impressions in Design Building Brand Equity and Resonance The Impact of Commercial Design on Business Success How to Brief a Designer Effectively Top Tips for Implementing Commercial Design Links: Lucianne Soley LinkedIn: https://www.linkedin.com/in/lucianne-soley/ Website: https://www.soleycreative.com/ Pink Leopard www.pinkleopard.co.uk…

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Measurement - Which Click Wins? 25:32

12 weeks ago25:32

25:32

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story. Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs. Key Takeaways: The Story Behind Ask Bosco and Modo 25 Challenges in E-commerce Performance Measurement Impact of iOS Changes on Digital Marketing Struggles of Small Brands in the Current Market The Importance of Brand in Business Understanding Attribution Models Multi-Touch Attribution and Its Challenges The Role of Retargeting in Attribution Educating Stakeholders on Attribution Click Fraud and Bot Traffic Optimizing Budget Allocation with AI Links John Readman LinkedIn : https://www.linkedin.com/in/johnreadman/ Website : https://askbosco.io/ & https://modo25.com/…

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5 Keys To Profitable Growth 29:24

12 weeks ago29:24

29:24

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions. Key Takeaways: The Five Keys to Profitable Growth Understanding Profit and Customer Acquisition Creative Strategy: The Volume Game Crafting the Perfect Offer Optimizing Conversion Rates Building Brand Awareness Retention Strategies for Long-Term Success Daily Tracking and Prioritizing Based on Data Links Celia Tugores LinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/ Website : https://upcirclebeauty.com/ Pink Leopard www.pinkleopard.co.uk…

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How We Drove Our Client's Strongest Sales Week Ever Using PR 26:04

12 weeks ago26:04

26:04

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success. This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact. Key Takeaways: The Birth of Lemon PR The Importance of Positive Work Culture Understanding PR: A Deep Dive Why Brands Need PR Innovative Approaches to PR in 2024 Leveraging PR for Community Building Driving Revenue Through PR Measuring PR Impact Links: Riannon Palmer LinkedIn : https://www.linkedin.com/in/riannon-palmer/ Website : https://www.lem-uhn.com/ Pink Leopard www.pinkleopard.co.uk…

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Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls 19:24

27 weeks ago19:24

19:24

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses. Key Takeaways: Nikita's Journey and Aspect's Evolution Diving into Email Deliverability Common Email Marketing Mistakes Fixing and Monitoring Email Deliverability The Importance of Email Marketing Nurturing vs. Hard Selling in Email Links: Nikita Vakhrushev LinkedIn: https://www.linkedin.com/in/nikita-v/ Website: https://aspektagency.com/ Pink Leopard www.pinkleopard.co.uk…

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How Design Can Make or Break Your Marketing and Sales Strategy 29:21

28 weeks ago29:21

29:21

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success. Key Takeaways: The Importance of First Impressions in Design Building Brand Equity and Resonance The Impact of Commercial Design on Business Success How to Brief a Designer Effectively Top Tips for Implementing Commercial Design Links: Lucianne Soley LinkedIn: https://www.linkedin.com/in/lucianne-soley/ Website: https://www.soleycreative.com/ Pink Leopard www.pinkleopard.co.uk…

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Taking the fear out of setting up a product business without having to outsource 28:49

32 weeks ago28:49

28:49

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business. Key Takeaways: Ruth's Business Journey Starting a Product Business: Key Considerations DIY Business Setup: Feasibility and Tips The Reality of Business Success Creative Minds in Business The Myth of Overnight Success Links: Ruth Bradford LinkedIn: https://www.linkedin.com/in/bradfordruth Website: https://blackandwhitebookproject.com/ Pink Leopard www.pinkleopard.co.uk…

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How do I scale my eCommerce operations? 27:50

35 weeks ago27:50

27:50

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs. Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success. Key Takeaways: How to Scale Your eCommerce Operations: Simplify, Automate, and Scale The Importance of Simplification The Power of Automation Strategic Scaling Benefits of Simplifying Your Tech Stack Efficiency and Cost Reduction Links: Iain Coplans LinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/ Company Website: https://www.stok.ly/ -- Pink Leopard www.pinkleopard.co.uk…

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The power of hosting in-person events to connect with your customers 33:34

40 weeks ago33:34

33:34

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales. Key Takeaways: The Perfect Turtleneck Journey Hosting in-person events The Power of Personal Connections Event types and their purposes Tips for Planning Successful Events - Even on a budget Links: Connect with : Fallon & Ava Website: https://fallonandava.com/ Facebook: https://www.facebook.com/fallonandava Pink Leopard www.pinkleopard.co.uk…

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Scaling eCommerce businesses with self-managed platforms 14:57

42 weeks ago14:57

14:57

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify. Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth. Key Takeaways: Understanding Self-Managed Platforms Challenges in Scaling eCommerce Stores Supporting Fast Growth with Self-Managed Platforms Technical Issues and Solutions Potential Pitfalls in Scaling Leveraging AI for E-commerce Links: Connect with Luke Collymore LinkedIn: https://www.linkedin.com/in/lukecollymore/ Instagram: https://www.instagram.com/develo.design/ Pink Leopard www.pinkleopard.co.uk…

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Why video marketing should be the cornerstone of your marketing activities 40:29

45 weeks ago40:29

40:29

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined. The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences. Key Takeaways: The importance of following your passion, being consistent, and never giving up Power of Human Connection Video's dominance in mobile traffic Embracing AI Quality over Quantity Simplifying Complex Messages Start Small: Begin with smartphone videos. Look for inspiration: learn from industry examples. Working with an Agency: Choose an agency that understands your business. Links: Connect with Rob & NRG Digital: NRG Digital Website : https://www.nrgdigital.co.uk/ Instagram : https://www .instagram.com/nrgdigital -- Pink Leopard www.pinkleopard.co.uk…

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How to effectively enhance brand recognition in today's highly visual culture 15:27

47 weeks ago15:27

15:27

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career. Tune in to learn how to effectively enhance brand recognition in today's highly visual culture. Key Takeaways: Career Journey and Expertise The Importance of Presentation in Design Top Priorities for Increasing Brand Recognition The Role of Graphic Designers in Web Design Graphic Design and Web Design Interplay The Importance of a Cohesive Team Links: https://fanclubbrands.com/ https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/ www.pinkleopard.co.uk…

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Creating change to stay relevant and meet customer desires 25:28

47 weeks ago25:28