The power of hosting in-person events to connect with your customers

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23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 33:34

MP3•Episode home

We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.

They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.

This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.

Key Takeaways:

The Perfect Turtleneck Journey
Hosting in-person events
The Power of Personal Connections
Event types and their purposes
Tips for Planning Successful Events - Even on a budget

Links:

Connect with: Fallon & Ava

Website: https://fallonandava.com/

Facebook: https://www.facebook.com/fallonandava

Pink Leopard

www.pinkleopard.co.uk

37 episodes

The power of hosting in-person events to connect with your customers

Abandoned Cart

published about a year ago

MP3•Episode home

We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.

They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.

This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.

Key Takeaways:

The Perfect Turtleneck Journey
Hosting in-person events
The Power of Personal Connections
Event types and their purposes
Tips for Planning Successful Events - Even on a budget

Links:

Connect with: Fallon & Ava

Website: https://fallonandava.com/

Facebook: https://www.facebook.com/fallonandava

Pink Leopard

www.pinkleopard.co.uk

37 episodes

All episodes

Abandoned Cart

1
The Evolution of e-commerce Search 24:22

19 days ago24:22

24:22

In this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses. We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape. Key takeaways: The Evolution of E-commerce Search The Future of AI in E-commerce Practical Tips for E-commerce Leaders Key Strategies for Shopify SEO The Impact of SEO on E-commerce Success Understanding and implementing effective SEO strategies Links Matt Caron LinkedIn : https://www.linkedin.com/in/matt-caron/ Pink Leopard www.pinkleopard.co.uk…

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Personalised User Experiences in eCommerce 29:31

19 days ago29:31

29:31

In this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrating AI for tailor-made customer interactions, and the critical role of understanding and targeting the right customer demographic to boost online sales. Key Takeaways: Rebecca's Journey: From Dropshipping to Rainy City The Importance of User Experience (UX) in e-commerce Challenges and Misconceptions in UX Personalization in Web Design Tools and Technologies for Personalization 5 Future Trends and Final Thoughts Advice for Improving Website UX Links Rebecca Worsley LinkedIn : https://www.linkedin.com/in/rebeccaworsley/ Website : https://www.rainycityagency.com/ Pink Leopard www.pinkleopard.co.uk…

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How Design Can Make or Break Your Marketing and Sales Strategy 29:21

19 days ago29:21

29:21

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success. Key Takeaways: Understanding Solely Creative and Commercial Design The Importance of First Impressions in Design Building Brand Equity and Resonance The Impact of Commercial Design on Business Success How to Brief a Designer Effectively Top Tips for Implementing Commercial Design Links: Lucianne Soley LinkedIn: https://www.linkedin.com/in/lucianne-soley/ Website: https://www.soleycreative.com/ Pink Leopard www.pinkleopard.co.uk…

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Measurement - Which Click Wins? 25:32

19 days ago25:32

25:32

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early mornings in productivity. John elaborates on how his companies tackle inefficiencies in digital marketing, especially in light of challenges posed by iOS 14 and the transition to GA4. We explore the nuances of multi-channel attribution, the impact of accurate data, and strategies to optimise ad spend using AI. The conversation also offers valuable insights into dealing with click fraud and the importance of building a compelling brand story. Listeners are given a special opportunity to try Ask Bosco and receive further support from Pink Leopard for their digital marketing needs. Key Takeaways: The Story Behind Ask Bosco and Modo 25 Challenges in E-commerce Performance Measurement Impact of iOS Changes on Digital Marketing Struggles of Small Brands in the Current Market The Importance of Brand in Business Understanding Attribution Models Multi-Touch Attribution and Its Challenges The Role of Retargeting in Attribution Educating Stakeholders on Attribution Click Fraud and Bot Traffic Optimizing Budget Allocation with AI Links John Readman LinkedIn : https://www.linkedin.com/in/johnreadman/ Website : https://askbosco.io/ & https://modo25.com/…

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5 Keys To Profitable Growth 29:24

19 days ago29:24

29:24

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions. Key Takeaways: The Five Keys to Profitable Growth Understanding Profit and Customer Acquisition Creative Strategy: The Volume Game Crafting the Perfect Offer Optimizing Conversion Rates Building Brand Awareness Retention Strategies for Long-Term Success Daily Tracking and Prioritizing Based on Data Links Celia Tugores LinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/ Website : https://upcirclebeauty.com/ Pink Leopard www.pinkleopard.co.uk…

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How We Drove Our Client's Strongest Sales Week Ever Using PR 26:04

19 days ago26:04

26:04

In this episode, we are joined by Riannon Palmer, managing director of Lem-Uhn PR agency, about leveraging PR to boost e-commerce sales. Riannon shares insights on maintaining a positive business mindset, the evolution and importance of PR in branding, PR's role in building community, and strategically aligning PR with a company's mission. Key points include Lem-Uhn's unique approach to PR, the historical context of PR, and how embracing AI and future trends is crucial for agency success. This conversation also addresses using PR for long-term brand growth and direct revenue generation, alongside methods for effectively measuring PR's impact. Key Takeaways: The Birth of Lemon PR The Importance of Positive Work Culture Understanding PR: A Deep Dive Why Brands Need PR Innovative Approaches to PR in 2024 Leveraging PR for Community Building Driving Revenue Through PR Measuring PR Impact Links: Riannon Palmer LinkedIn : https://www.linkedin.com/in/riannon-palmer/ Website : https://www.lem-uhn.com/ Pink Leopard www.pinkleopard.co.uk…

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Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls 19:24

18 weeks ago19:24

19:24

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce. The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture. Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses. Key Takeaways: Nikita's Journey and Aspect's Evolution Diving into Email Deliverability Common Email Marketing Mistakes Fixing and Monitoring Email Deliverability The Importance of Email Marketing Nurturing vs. Hard Selling in Email Links: Nikita Vakhrushev LinkedIn: https://www.linkedin.com/in/nikita-v/ Website: https://aspektagency.com/ Pink Leopard www.pinkleopard.co.uk…

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How Design Can Make or Break Your Marketing and Sales Strategy 29:21

18 weeks ago29:21

29:21

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success. Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. We also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success. Key Takeaways: The Importance of First Impressions in Design Building Brand Equity and Resonance The Impact of Commercial Design on Business Success How to Brief a Designer Effectively Top Tips for Implementing Commercial Design Links: Lucianne Soley LinkedIn: https://www.linkedin.com/in/lucianne-soley/ Website: https://www.soleycreative.com/ Pink Leopard www.pinkleopard.co.uk…

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Taking the fear out of setting up a product business without having to outsource 28:49

23 weeks ago28:49

28:49

In this episode, we are joined by Ruth Bradford, the owner of The Little Black and White Book Project and The Paper Mentor. We discuss how to take the fear out of setting up a product business without outsourcing. Ruth shares her journey from launching her baby sensory business to creating a resource library for aspiring product business owners. We cover crucial steps for new entrepreneurs, like understanding company structure, trademarks, web domains, and pricing strategies. This conversation emphasises the importance of taking time to plan and research in order to build a sustainable business. Key Takeaways: Ruth's Business Journey Starting a Product Business: Key Considerations DIY Business Setup: Feasibility and Tips The Reality of Business Success Creative Minds in Business The Myth of Overnight Success Links: Ruth Bradford LinkedIn: https://www.linkedin.com/in/bradfordruth Website: https://blackandwhitebookproject.com/ Pink Leopard www.pinkleopard.co.uk…

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How do I scale my eCommerce operations? 27:50

26 weeks ago27:50

27:50

In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd. We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work. Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs. Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success. Key Takeaways: How to Scale Your eCommerce Operations: Simplify, Automate, and Scale The Importance of Simplification The Power of Automation Strategic Scaling Benefits of Simplifying Your Tech Stack Efficiency and Cost Reduction Links: Iain Coplans LinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/ Company Website: https://www.stok.ly/ -- Pink Leopard www.pinkleopard.co.uk…

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The power of hosting in-person events to connect with your customers 33:34

30 weeks ago33:34

33:34

In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores. We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success. They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget. This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales. Key Takeaways: The Perfect Turtleneck Journey Hosting in-person events The Power of Personal Connections Event types and their purposes Tips for Planning Successful Events - Even on a budget Links: Connect with : Fallon & Ava Website: https://fallonandava.com/ Facebook: https://www.facebook.com/fallonandava Pink Leopard www.pinkleopard.co.uk…

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Scaling eCommerce businesses with self-managed platforms 14:57

32 weeks ago14:57

14:57

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce. Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure. We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify. Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth. Key Takeaways: Understanding Self-Managed Platforms Challenges in Scaling eCommerce Stores Supporting Fast Growth with Self-Managed Platforms Technical Issues and Solutions Potential Pitfalls in Scaling Leveraging AI for E-commerce Links: Connect with Luke Collymore LinkedIn: https://www.linkedin.com/in/lukecollymore/ Instagram: https://www.instagram.com/develo.design/ Pink Leopard www.pinkleopard.co.uk…

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Why video marketing should be the cornerstone of your marketing activities 40:29

35 weeks ago40:29

40:29

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively. Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined. The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences. Key Takeaways: The importance of following your passion, being consistent, and never giving up Power of Human Connection Video's dominance in mobile traffic Embracing AI Quality over Quantity Simplifying Complex Messages Start Small: Begin with smartphone videos. Look for inspiration: learn from industry examples. Working with an Agency: Choose an agency that understands your business. Links: Connect with Rob & NRG Digital: NRG Digital Website : https://www.nrgdigital.co.uk/ Instagram : https://www .instagram.com/nrgdigital -- Pink Leopard www.pinkleopard.co.uk…

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How to effectively enhance brand recognition in today's highly visual culture 15:27

37 weeks ago15:27

15:27

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding. Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success. The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career. Tune in to learn how to effectively enhance brand recognition in today's highly visual culture. Key Takeaways: Career Journey and Expertise The Importance of Presentation in Design Top Priorities for Increasing Brand Recognition The Role of Graphic Designers in Web Design Graphic Design and Web Design Interplay The Importance of a Cohesive Team Links: https://fanclubbrands.com/ https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/ www.pinkleopard.co.uk…

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Creating change to stay relevant and meet customer desires 25:28

37 weeks ago25:28

25:28

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires. Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020. The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business. Key Takeaways: Finding clarity and vision Creating change to stay relevant The importance of listening to customers Rebranding and business growth Navigating the challenges of change Visualising success and overcoming obstacles Links: https://www.shopcommonthread.com/ https://www.instagram.com/shopgirlsteph/ -- www.pinkleopard.co.uk…

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The Importance Of Having A Supportive Marketing Ecosystem 24:37

42 weeks ago24:37

24:37

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways: Branding and marketing strategy with a focus on aligning businesses with their values and purpose. Marketing ecosystem importance and ambassadors protecting brand reputation. Building a supportive ecosystem for businesses with limited resources. In-house marketing vs. agencies, pros and cons of each. Partnering with specialist agencies for digital marketing support. Links: Erica Bonser https://www.linkedin.com/in/erica-bonser/ https://fanclubbrands.com/vip-days www.pinkleopard.co.uk…

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From Pennies to Profit: Budget-Friendly Marketing Tactics That Work 20:09

45 weeks ago20:09

20:09

In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative. We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts. Key Takeaways: Free and low-cost marketing tools for startups and small businesses Measuring marketing efforts with limited budgets Common pitfalls when working with small budgets Allocating limited marketing budgets across channels Tips for navigating creativity with limited funds Market to existing customers for free marketing and loyalty Using limited budgets for testing before scaling successes Brainstorming campaign ideas through open discussion Links: https://thecreativebenefit.com/ https://www.instagram.com/savielaurel/ www.pinkleopard.co.uk…

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Why being authentically different is so important 26:32

48 weeks ago26:32

26:32

In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality. We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry. Key Takeaways: Authenticity and being true to oneself in business and life. Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences. Entrepreneurship, self-discovery, and adapting to change in the retail industry. Using technology and human experience to grow a business during the pandemic. Branding, authenticity, and technology in the fashion industry. Links: https://www.curated-crowd.com/ https://www.instagram.com/curatedcrowd/ -- www.pinkleopard.co.uk…

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How to build a brand that emotionally connects with its consumers 36:20

52 weeks ago36:20

36:20

In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy. The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience. Key Takeaways: Building a brand that emotionally connects with consumers. Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand. Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses. Creating emotional connections with customers through marketing. Links: https://www.vanessaholfert.com/ https://www.linkedin.com/in/vanessaholfert/ -- www.pinkleopard.co.uk…

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The importance of well-crafted and considered creative to fuel performance marketing and scale 36:39

1 year ago36:39

36:39

In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising. We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential. Key Takeaways: The Power of Creative in Performance Marketing Customising Creative for Different Audiences Balancing Feeling and Data in Creative Decisions Prioritising Conversion Rate Optimisation The Right Time to Scale Your Business Leveraging TikTok for Organic Reach and Engagement Links: https://mondaydigital.com.au/ https://www.linkedin.com/in/kate-howard-/ https://www.instagram.com/helloitsmondaydigital/ www.pinkleopard.co.uk…

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The Power Of UGC Content 17:29

1 year ago17:29

17:29

Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your community, and boost sales through authentic user content. Key Takeaways: The power of user-generated content in e-commerce. Leveraging user-generated content for business growth. UGC evolution and its impact on consumer behavior. User-generated content marketing strategies. Links: Gingie Mcleod Website: https://saintchic.com/ Instagram : https://www.instagram.com/omgingie/ www.pinkleopard.co.uk…

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The Importance of a Customer First Approach 24:50

1 year ago24:50

24:50

This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously improve products and experiences. The episode provides insights for businesses on how to grow through a genuine culture of feedback while staying true to their core identity. Key Takeaways: Customer-centric approach to fashion brand growth. Customer feedback and product development. Brand identity and customer satisfaction. Passion, gratitude, and digital marketing. Links Amy Riordan CEO of Sachin & Babi https://www.linkedin.com/in/amyeriordan/ https://www.sachinandbabi.com/ www.pinkleopard.co.uk…

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Understanding how the customer journey begins offline will make you a better marketer online 22:56

1 year ago22:56

22:56

This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data have revolutionised the field and should be used to drive brand growth in digital marketing through approaches like acquiring new light buyers. The need to balance traditional marketing methods, brand building, and data-driven digital marketing approaches like performance marketing based on the 60/40 rule. Learn the importance of both marketing science and creativity, as the data helps de-risk decisions but creativity differentiates brands and messaging. Key Takeaways: Offline customer journey impacting online marketing decisions. Market research and its importance in digital marketing. Using data to drive brand growth in digital marketing. Marketing science and creativity. Links: John Lyons https://www.linkedin.com/in/johnpaullyons/ www.pinkleopard.co.uk…

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Online and offline community building strategies to create organic growth 30:02

1 year ago30:02

30:02

In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover the power of community building, the impact of authenticity in marketing, and the essence of customer trust and agility in business operations. Join us as we explore the nuances of entrepreneurship, marketing strategies, and the relentless pursuit of excellence in the realm of alcohol-free indulgence. Key Takeaways: Online and offline community-building strategies. Entrepreneurship, marketing, and demographics. Organic growth and retention marketing strategies for a subscription-based online marketplace. Building trust, customer service, and agility in a business. Links: https://www.instagram.com/fionahepher/ www.pinkleopard.co.uk…

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The challenges of operating and scaling a business that faces digital marketing restrictions 16:40

1 year ago16:40

16:40

Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila discuss workarounds such as focusing on email marketing, SEO, third-party reviews, and partnering with established brands like Sephora that do not have the same restrictions. Their advice for others in restricted categories is to do research, learn from other's mistakes, focus on your own goals rather than compare to others, and continue challenging status quo’s in a safe manner. Key Takeaways: Overcoming digital marketing restrictions for sensitive product categories. Women's sexual wellness platforms and challenges faced in the industry. Navigating platform restrictions. Digital marketing challenges and strategies for small businesses. Links: Website - https://shespot.co.uk/ LinkedIn - https://www.linkedin.com/company/shespotuk/ www.pinkleopard.co.uk…

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How do I create a marketing plan and the importance of getting it right? 19:15

1 year ago19:15

19:15

Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics. Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers. Key Takeaways: The benefits of hiring a fractional CMO. How to create a marketing plan. The difference between a strategy and a tactic. Customer-centric marketing strategies and campaigns. Involving stakeholders in business strategy. Links: Sarah Fox LinkedIn - https://www.linkedin.com/in/imsarahfox Website - https://bemorefox.co www.pinkleopard.co.uk…

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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby 30:02

1 year ago30:02

30:02

In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement. Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities Key Takeaways: Building a successful skincare brand through a customer-centric approach and marketing strategies. Business growth strategies and prioritisation. Customer nurturing and testing strategies for a skincare subscription brand. Starting an ecommerce store and managing a business. Ecommerce growth strategies. Entrepreneurship, marketing, and product development. Links: Website - https://www.absolutecollagen.com LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135 www.pinkleopard.co.uk…

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How Amazon can complement your ecommerce and physical store 21:32

1 year ago21:32

21:32

In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon selling, marketing strategies, and the ever-changing landscape of e-commerce. Join us as we explore success stories, practical tips, and the importance of staying updated on policies and trends to thrive in the competitive world of Amazon. Key Takeaways: Leveraging Amazon as a secondary sales channel for ecommerce businesses. Amazon selling strategies and AI trends. Amazon selling tips and trademark protection. Amazon marketing strategies and policy compliance. Digital marketing strategies for ecommerce businesses. Links: Leo Martin Website - https://www.martinandsimpson.co.uk/ LinkedIn - https://www.linkedin.com/in/leo-martin-2248091a1/ --- www.pinkleopard.co.uk…

Abandoned Cart

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How do you choose an eCommerce agency? The Do's and Dont’s for 2024. 32:53

1 year ago32:53

32:53

In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, caution against seeking merely "cost-effective" solutions, and the emphasis on finding the right fit. The conversation also covers expectations for discovery calls, red flags in agency-client relationships, and criteria for evaluating proposals. Key themes include transparency, collaboration, and the crucial role of trust in the first three months of an agency-client relationship. Key Takeaways: Choosing an eCommerce agency and when to bring them on board. Working with an eCommerce agency for small businesses. Agency selection and expectations for discovery calls. Red flags in agency-client relationships. Evaluating proposals and working with agencies. Links: Adam Pearce Website - https://blendcommerce.com/blogs/team/adam-pearce-ceo LinkedIn - https://www.linkedin.com/in/shopifyexpertadampearce/ -- www.pinkleopard.co.uk…

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The Cool Crutches Story - Growing From 100 to 1000 Orders 32:55

1 year ago32:55