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Understanding how the customer journey begins offline will make you a better marketer online
Manage episode 410821604 series 3502529
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This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time.
It also highlights how marketing science and empirical data have revolutionised the field and should be used to drive brand growth in digital marketing through approaches like acquiring new light buyers. The need to balance traditional marketing methods, brand building, and data-driven digital marketing approaches like performance marketing based on the 60/40 rule.
Learn the importance of both marketing science and creativity, as the data helps de-risk decisions but creativity differentiates brands and messaging.
Key Takeaways:
- Offline customer journey impacting online marketing decisions.
- Market research and its importance in digital marketing.
- Using data to drive brand growth in digital marketing.
- Marketing science and creativity.
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John Lyons
37 episodes
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