#058 - The First 30 Days After Launch 🚀 w/ Tahir Johnson, CEO of Simply Pure Trenton

High Spirits: The Cannabis Business Podcast

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🌿 𝐓𝐡𝐞 𝐅𝐢𝐫𝐬𝐭 𝟑𝟎 𝐃𝐚𝐲𝐬: 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐢𝐧 𝐍𝐞𝐰 𝐉𝐞𝐫𝐬𝐞𝐲'𝐬 𝐂𝐚𝐧𝐧𝐚𝐛𝐢𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 🌿
Join Ben & AnnaRae on High Spirits as we delve into the whirlwind experience of the first 30 days following the launch of a brand new dispensary in New Jersey. Our guest, Tahir Johnson, CEO of Simply Pure Trenton NJ and President of the Minority Cannabis Business Association, shares his firsthand insights and the roller-coaster ride of opening one of the first Black-owned social-equity cannabis businesses in the state.
🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, we explore the exhilarating first month of operations after years of preparation at Simply Pure Trenton. From regulatory hurdles to customer reactions and operational challenges, Tahir will dissect what it takes to launch and stabilize a new dispensary in an emerging market. Drawing from his extensive background in cannabis advocacy and business, Tahir reflects on the reality of starting a dispensary under New Jersey's adult-use cannabis framework and the personal journey that brought him to this point.
💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
🚧 𝘐𝘯𝘪𝘵𝘪𝘢𝘭 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: Discover the unexpected hurdles and how they were navigated during the critical first month.
💡 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into the strategic planning and adaptations required when reality hits post-launch.
💥 𝘚𝘰𝘤𝘪𝘢𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘐𝘮𝘱𝘢𝘤𝘵: Understand the significance of launching one of the first Black-owned equity businesses in New Jersey’s cannabis market.
🌎 𝘉𝘳𝘰𝘢𝘥𝘦𝘳 𝘐𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: Discuss the broader implications for other entrepreneurs in similar markets drawing from Tahir's role as MCBA President.
🌟 𝗠𝗲𝗲𝘁 𝗧𝗮𝗵𝗶𝗿 𝗝𝗼𝗵𝗻𝘀𝗼𝗻: Tahir's journey in the cannabis industry is both personal and professional. With a history marked by advocacy and a personal narrative intertwined with the criminal justice system, his work extends beyond business, aiming to rectify the long-term impacts of the war on drugs. His leadership roles have equipped him with unique insights into the intersections of policy, social equity, and industry dynamics, making him a pivotal figure in shaping the future of cannabis in New Jersey and beyond.
Don’t miss this insightful discussion on what it really takes to launch and run a cannabis dispensary in a complex regulatory landscape. Tune in to High Spirits on Thursday for a session filled with real stories, professional insights, and valuable lessons.

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Your hosts are Ben Larson and AnnaRae Grabstein.
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Chapters

1. #058 - The First 30 Days After Launch 🚀 w/ Tahir Johnson, CEO of Simply Pure Trenton (00:00:00)

2. Trump's Pro-Cannabis Impact on Election (00:00:08)

3. Journey Into the Cannabis Industry (00:09:39)

4. Navigating the Cannabis Industry Challenges (00:23:19)

5. Brand Strategy in Cannabis Dispensary (00:29:53)

6. Building Customer Behavior Through in-Store Experience (00:42:30)

7. Building a Successful Cannabis Business (00:48:51)