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Season C - Ep. 7: Andrew Davies, CMO of Paddle, on Marketing, PLG, Payments, and other
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Andrew discusses all things Marketing.
BIO
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy.
TIMESTAMPS
01:55 The role of CMO
03:30 What’s Paddle?
08:05 Paddle’s GTM
11:05 Structure of the Marketing Team
13:40 Marketing’s Contribution to Pipeline
16:10 Budgeting process for volume-based pricing
19:20 Marketing over the past several years
23:00 KPI of the Marketing Team
24:25 Building a Marketing team for startups
30:30 Learning from Companies he advises to
32:00 Accidental Marketer
33:55 Andrew's Tech stack
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