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Episode 3 - Affinity Modelling: The missing piece to Personalisation
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Website Personalisation has become more advanced than ever, and users expect businesses to provide a tailored experience. Affinity methods recognise the need to understand consumers and create experiences that reflect this. In this episode, we explore the effect this will have on your visitors, building brand loyalty and Conversion Rates.
This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post.
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