The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions
Jules White: Website & SEO Consultant
Need more traffic and sales through your website with less reliance on social media and paid ads? You need the power of SEO (Search Engine Optimisation)! This show is tailored for independent business owners who want to harness their existing content to drive more traffic to their website & turn browsers into buyers. If you’re asking questions like; * How can I set up my website to be more friendly to search engines & users? * What are the newest SEO tactics that could make my website perfor ...
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Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Welcome to Testworld: An AI's Take on AB Testing and CRO. The fully AI-generated podcast from Webtrends Optimize! This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We dive into the world of AB testing and personalisation and will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into 100% AI-generated, short, easily digestible ...
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Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing ...
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Short focused and high impact interviews with web experts
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Quick Shopify CRO Tips: Because if it takes more than a few minutes to explain, it probably needs a deep dive! Let's keep it snappy and effective.
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Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Join Rye Smith and his guests where they talk all things in the digital marketing world. A global focus with an Australian flavour, deep dive into all things SEO, Facebook Advertising and tales from the digital marketing trenches.
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
37:21
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37:21This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have be…
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081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
17:30
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17:30In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to …
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080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODE
39:30
39:30
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39:30In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhan…
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Building Profitability By Focusing on Customers, Not Clicks
49:26
49:26
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49:26If you're in ecommerce download your free podcast bonuses. - Follow Tim on LinkedIn - Follow Will Laurenson on LinkedIn - Check out The Bottle Club - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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From Adidas to Boating: Mona Sutherland on Scaling Performance
35:33
35:33
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35:33If you're in ecommerce download your free podcast bonuses. - Follow Mona on LinkedIn - Follow Will Laurenson on LinkedIn - Check out West Marine - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufactu…
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079: How to Optimise Your Website for Local SEO
19:27
19:27
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19:27In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical sh…
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How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling
30:55
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30:55If you're in ecommerce download your free podcast bonuses. - Follow Jake on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mid-Day Squares - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manuf…
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Lessons from Five Years of E-Commerce Growth
42:35
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42:35If you're in ecommerce download your free podcast bonuses. - Follow Garrett on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Duncan & Stone - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Man…
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078: Is Your Website Silently Holding You Back?
22:49
22:49
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22:49In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically …
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The Unflashy Work That Actually Drives Growth
39:30
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39:30If you're in ecommerce download your free podcast bonuses. - Follow Jonathan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Avery Row - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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077: How to Attract Bigger Brands to Your Event Venue Website
35:21
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35:21In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make…
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Inside the Brand Selling Out in 45 Seconds Every Thursday
41:51
41:51
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41:51If you're in ecommerce download your free podcast bonuses. - Follow Brandon on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Montana Knife Company - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Own…
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076: Freedom, Confidence, and Websites That Work
9:01
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9:01In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper…
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The Future of Ecommerce: AI, TikTok, and Consumer Loyalty
50:19
50:19
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50:19If you're in ecommerce download your free podcast bonuses. - Follow Nelly on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How Th…
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The Future of Subscription Commerce: Lessons from Scentbird
48:47
48:47
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48:47If you're in ecommerce download your free podcast bonuses. - Follow John on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Scentbird - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturi…
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075: The First Steps to a Website That Actually Works
24:50
24:50
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24:50In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains ho…
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074: How to Optimise Your Blog and Homepage for More Conversions - Website Audit with Candice Mason
27:11
27:11
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27:11In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Togethe…
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Why Most Brands Fail at Retention (And How to Fix It)
42:04
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42:04If you're in ecommerce download your free podcast bonuses. - Follow Thomas on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How T…
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How Stratia Is Changing the Game with Science-Backed Skincare
42:29
42:29
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42:29If you're in ecommerce download your free podcast bonuses. - Follow Breanna on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stratia - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufactur…
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073: Choosing the Right Website Platform: Why I Love FEA Create
32:25
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32:25In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automa…
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The Role of CRM in Subscription-Based Ecommerce
40:31
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40:31If you're in ecommerce download your free podcast bonuses. - Follow Ottilia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out AKT - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing …
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How Storytelling Drives Customer Loyalty in Ecommerce
51:00
51:00
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51:00If you're in ecommerce download your free podcast bonuses. - Follow Nadia on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Wingback - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturi…
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072: Website Conversion Rate Audit: Simple Fixes for More Sales
26:17
26:17
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26:17In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero …
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071: From Frustration to Freedom - Making Your Website Work for You
17:23
17:23
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17:23In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysi…
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Why Community & Authenticity Will Always Beat AI & Influencers
44:07
44:07
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44:07If you're in ecommerce download your free podcast bonuses. - Follow Rob on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Active Apparel Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning M…
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070: Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton
33:11
33:11
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33:11In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand ou…
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069: 3 Simple Ways to Use AI to Instantly Improve Your Website
29:33
29:33
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29:33Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing …
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From Market Stalls to Global eCommerce: Scaling Nomad the Label
50:48
50:48
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50:48If you're in ecommerce download your free podcast bonuses. Follow Donal on LinkedIn Follow Will Laurenson on LinkedIn Check out Nomad the Label Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturin…
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Is DTC Enough? Rethinking the Role of Marketplaces in E-commerce
49:24
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49:24If you're in ecommerce download your free podcast bonuses. Follow Rhea on LinkedIn Follow Will Laurenson on LinkedIn Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3. Find Out How This D2C …
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Conversion Data Mastery - Segmentation & Personalization Secrets
25:47
25:47
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25:47In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy and boost your conversion rates. In this episode, yo…
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Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe
27:14
27:14
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27:14This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can i…
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068: What to Do When Your Website Feels Like a 'Hot Mess' - Website SEO Audit for Entrepreneur Brittany Long
30:24
30:24
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30:24If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert…
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067: How to Improve Your Website (Even with Limited Time)
12:46
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12:46In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?" Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear acti…
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066: Optimising Your Podcast SEO: Live Audit with Olivia Radcliffe
28:51
28:51
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28:51In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business. Together, they expl…
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065: SEO for Podcasts: Essential Tips to Increase Your Reach
23:40
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23:40In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media. Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. …
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064: Optimising Your Google Business Profile: Simple Tweaks for Better Visibility AUDIT EPISODE
30:41
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30:41In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites. Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising …
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063: The Shift Away from Social Media – What’s Next?
18:16
18:16
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18:16There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative. What’s covered in this episode: Why social media can feel exhaustin…
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062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
12:46
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12:46In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success. Key Takeaways: The Power of…
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061: Why Your Website is the Heart of Your Marketing Strategy
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15:16In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and cr…
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Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?
39:18
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39:18'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise th…
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Troubleshooting Your Deliverability Issues - Ensuring Your Emails Reach the Inbox
36:18
36:18
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36:18In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimising your sender reputation, we cover all the essentials to boost your email deliv…
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Essential Tools for Conversion Rate Optimisation
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2:02Simple Tools for Conversion Rate Optimization # Shopify conversion rate optimization is not rocket science, you can improve it with very simple tools, our Shopify CRO agency filtered the best tools for you. Shopify CRO Audit is a great way to start, but if you want to do it by yourself, here are the tools you need. We are going to keep the things v…
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060: SEO for Busy Entrepreneurs: Quick Wins Without New Content
33:58
33:58
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33:58In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility. Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder withou…
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059: 3 Website Lessons I Wish I'd Known in My Salon Days
13:45
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13:45In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them. Key Takeaways: Harnessing Website Potential: Learn how to use your website to …
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058: Optimising Beauty Websites: Simple Steps to Drive Organic Traffic - WEBSITE SEO AUDIT EPISODE for Beauty Business Mentour Katie Godfrey
29:43
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29:43In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO …
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057: Why Your Website Should Be the Foundation of Your Content Plan
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17:45In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content effor…
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Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?
35:28
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35:28This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for bus…
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Fail to Plan, Prepare to Fail - Crafting a Strategic Marketing Plan
27:31
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27:31In this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that ensures success. In this episode, you'll learn: Und…
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056: Making Your Podcast Work Harder: SEO Tips and Insights PODCAST SEO AUDIT EPISODE for Podcast Mentour Donna Eade
26:42
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26:42In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space. If you’ve ever wondered how to improve your podcast’s…
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055: Growing a Podcast Without Social Media – Milestones, Lessons, and Confidence Building
41:23
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41:23In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth. Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of crea…
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