057: Why Your Website Should Be the Foundation of Your Content Plan

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.

Key Takeaways:

• Your Website as a Content Hub: Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience.
• Core Topics and Subtopics: Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy.
• Connecting Content to Your Website: Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales.
• Creative Ideas for eCommerce and Service Pages: Find out how to make your product and service pages more engaging and aligned with your core topics.

Resources mentioned in this episode:

• Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success
• Episode 002: Why You Don’t Need to Keep Chasing the Algorithm
• Episode 009: Why You Need a Content Strategy as Your First Step to Website Success
• Episode 056: Podcast SEO Audit with Donna
• Free Guide to Discovering Your Core Topics: Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy.

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Chapters

1. Introduction and Content Planning Overview (00:00:00)

2. Importance of Website Content (00:01:29)

3. Core Topics and Content Pillars (00:04:31)

4. Creating Subtopics and Category Pages (00:07:34)

5. Implementing Core Topics on Your Website (00:11:23)

6. Final Thoughts and Additional Resources (00:14:17)