070: Simple SEO Fixes to Get More Local Clients SEO AUDIT with Jo Bolton

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website.

Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable advice on creating case studies, refining service pages, and leveraging Google Business Profile to boost local visibility.

Key Takeaways:

• Optimising for Local Search: Learn how to target local keywords effectively and structure your website to rank for location-based searches.
• Google Business Profile Wins: Discover how linking your Google Business Profile to your website can improve local search rankings.
• The Power of Case Studies: See why creating case study pages featuring local clients can enhance your website’s authority.
• Structuring Website Content for SEO: Understand how to use heading tags, page titles, and URLs to improve search visibility.
• Building a Website That Converts: Learn why clarity, personality, and a strategic content structure are essential for attracting and converting visitors.

If you're looking to improve your local SEO and ensure your website is working for your business, this episode is packed with practical insights!

Resources mentioned in this episode:

• Google Business Profile Mini-Intensive – Get expert help in optimising your profile for better local search visibility
• Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
• Find Out More About Flourish Socials

Don’t forget to subscribe to the podcast for more actionable tips on SEO, website strategy, and business growth!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Chapters

1. Introduction and Goals (00:00:00)

2. Jo's Business Overview (00:00:58)

3. Initial SEO Recommendations (00:01:45)

4. Local SEO Strategies (00:02:20)

5. Technical SEO Tips (00:07:02)

6. Content Creation and Optimisation (00:09:12)

7. Building Authority and Trust (00:12:19)

8. Leveraging AI for SEO (00:12:57)

9. Structuring Your Website (00:14:37)

10. Showcasing Personality and Client Success (00:19:34)

11. Final Tips and Next Steps (00:30:07)

12. Conclusion and Shoutouts (00:31:32)