075: The First Steps to a Website That Actually Works

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.

Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales.

She explains how to build strong foundations by clarifying your message, aligning your content around key topics, and focusing on quick wins that can help your website work harder for your business. Whether you're embarrassed by your current site or simply not seeing results from it, this episode offers a practical path forward.

Key Takeaways:

• Clarify Your Message: Why it's essential that visitors instantly understand what you do, how you help, and what action to take.
• Core Topics & Authority: How to define 3–5 key topics to build topical authority and improve your chances of appearing in AI-driven search.
• Quick Wins for SEO: Discover fast improvements you can make with tools like Google Business Profile and Google Search Console.
• Prioritise Key Pages: Learn how to choose and optimise 3–5 of the most important pages on your site, focusing on SEO and conversions.
• Keep It Simple: Why your user experience should be clear, skimmable, and conversion-focused, rather than overwhelming or overly complex.

If you're ready to make progress with your website and want a supportive space to help you take consistent, focused action, check out The Website Growth Club—Jules’ new membership for business owners ready to simplify and succeed online.

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Google Analytics 4 & Search Console Course

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Chapters

1. Feeling Stuck? You’re Not Alone (00:00:00)

2. A Framework to Simplify Your Website Strategyt with Your Most Important Pages (00:02:00)

3. Phase One: The Loved Not Leveraged Website (00:02:09)

4. The Power of Clear Messaging (00:03:15)

5. Get Focused with Core Topics (00:07:13)

6. Simple Wins That Make a Big Difference (00:11:30)

7. Start with Your Most Important Pages (00:16:53)

8. What Is The Website Growth Club? (00:22:07)

9. Recap & Your Next Step Forward (00:23:11)