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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions
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077: How to Attract Bigger Brands to Your Event Venue Website
Manage episode 474740203 series 3584590
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In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.
Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.
Key Takeaways:
- Why case study pages can help you attract the right clients and improve SEO
- The difference between Google Analytics and Google Search Console (and why you need both)
- How to optimise your homepage and events page with headings, keywords, and calls to action
- Small tweaks that help Google understand what your site is about and who it's for
- Why updating your site regularly (even small changes) supports your rankings
Resources mentioned in this episode:
👉 Beginner's QuickStart Guide to SEO
👉 Google Analytics & Search Console Mini-Course
Find Out more about The Grange
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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction (00:00:00)
2. An overview of Jennie’s business and current website struggles (00:01:44)
3. Simple SEO tweaks to attract better enquiries (00:04:09)
4. Google Analytics vs. Google Search Console: what to use and why (00:07:21)
5. Optimising key pages and headings for better rankings (00:13:52)
6. How to improve your homepage for search and conversions (00:22:38)
7. Case studies, keywords, and making the most of your content (00:25:36)
8. Why regular updates help your website (and Google) love you (00:31:51)
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