#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand

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If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why?

In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention.

Order This is Strategy at geni.us/thisisstrategy.

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