Artwork

Content provided by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The $450M mistake: How to build what customers actually want to pay for?

20:22
 
Share
 

Manage episode 450218748 series 3615687
Content provided by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Sometimes as business leaders we have to learn lessons the hard way.

Not because we are incapable of learning them through simpler means, but because we lock into a singular worldview that beckons us onward.

Take your product or service for instance. You built your business around an idea that you believe will serve a powerful purpose that provides your customers with immense value, but what if they’d prefer an alternative?

Do you ignore them and keep building what you want to build?

Or do you evolve your original idea to meet them where they see the value?

In this episode of Automate Your Agency, Alane and Micah share their experiences in learning one of the toughest lessons the business world has to offer – the art of building what people want to buy. Discover how to pinpoint your clients' pain points, what they value, and how to adapt your approach to meet their desires—even if it means pivoting from your original plan.

Join us to learn why this lesson is vital for every leader and how mastering it can bring immense opportunity!

Don't forget to subscribe so you never miss an episode! Thank you and see you next time!

Disclosure: Some of the links above are affiliate links. This means that at no additional cost to you, we may earn a commission if you click through and make a purchase. Thank you for supporting the podcast!

For more information, visit our website at biggestgoal.ai.
Want more valuable content and helpful tips?

Explore our Courses/Programs:

Enjoy our Free Tools:

Connect with Us:

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 450218748 series 3615687
Content provided by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alane Boyd & Micah Johnson, Alane Boyd, and Micah Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Send us a text

Sometimes as business leaders we have to learn lessons the hard way.

Not because we are incapable of learning them through simpler means, but because we lock into a singular worldview that beckons us onward.

Take your product or service for instance. You built your business around an idea that you believe will serve a powerful purpose that provides your customers with immense value, but what if they’d prefer an alternative?

Do you ignore them and keep building what you want to build?

Or do you evolve your original idea to meet them where they see the value?

In this episode of Automate Your Agency, Alane and Micah share their experiences in learning one of the toughest lessons the business world has to offer – the art of building what people want to buy. Discover how to pinpoint your clients' pain points, what they value, and how to adapt your approach to meet their desires—even if it means pivoting from your original plan.

Join us to learn why this lesson is vital for every leader and how mastering it can bring immense opportunity!

Don't forget to subscribe so you never miss an episode! Thank you and see you next time!

Disclosure: Some of the links above are affiliate links. This means that at no additional cost to you, we may earn a commission if you click through and make a purchase. Thank you for supporting the podcast!

For more information, visit our website at biggestgoal.ai.
Want more valuable content and helpful tips?

Explore our Courses/Programs:

Enjoy our Free Tools:

Connect with Us:

  continue reading

58 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play