The Guardian dumps X: ‘Pulling off mass media worries me’ – PRWeek podcast

Beyond the Noise - the PRWeek podcast

The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast.

This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

The trio give their verdict on the long-awaited John Lewis Christmas campaign, which centres on a film called ‘The gifting hour’ by Saatchi & Saatchi.

Further reflections on how the UK Budget might affect PR agencies are offered after new research by PRWeek found almost two in three UK agency bosses believe the announced measures will have a negative impact.

They also look at more recent trading trends by discussing the latest results of the PRWeek Monthly Trading Tracker.

The expected impact of a second Trump presidency on public affairs in the UK is examined. And with The Guardian ditching X (formerly Twitter), the journalists predict what might be ahead for the platform, and whether comms and the media are right to remove themselves.

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