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"Your brain is a straight line machine" I Melanie Deziel, author and speaker
Manage episode 451855335 series 3563626
Content provided by Jay Acunzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Acunzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Signature stories aren’t just stories you tell a lot. They’re stories you’d sign your name to. In this episode, author and speaker Melanie Deziel shares a story that went from nerve-wracking to heart-wrenching the more she told it, as she found ways to tell it her own way (and as new details emerged from the story).
Mel is my cofounder in our Creator Kitchen membership, and this interview was part of the miniseries that helped me pilot How Stories Happen. The thing is, when you pilot something, you’re often piloting THREE somethings, so we should rethink the ways we actually test, validate, and improve those somethings.
That’s a lot of somethings, but hey, this episode has everything. Or at least a handful of really freaking good somethings.
We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.
RESOURCES:
Learn more about Melanie at her website
Subscribe to Jay's newsletter at jayacunzo.com
Join Jay and Mel’s membership program for business storytellers and service providers, the Creator Kitchen
Follow Jay on LinkedIn, Instagram, or Threads
Produced by Ilana Nevins
Cover art designed by Blake Ink
***
ABOUT JAY:
Jay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not hollow hype.
A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.
Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.
43 episodes
ShareManage episode 451855335 series 3563626
Content provided by Jay Acunzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Acunzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Signature stories aren’t just stories you tell a lot. They’re stories you’d sign your name to. In this episode, author and speaker Melanie Deziel shares a story that went from nerve-wracking to heart-wrenching the more she told it, as she found ways to tell it her own way (and as new details emerged from the story).
Mel is my cofounder in our Creator Kitchen membership, and this interview was part of the miniseries that helped me pilot How Stories Happen. The thing is, when you pilot something, you’re often piloting THREE somethings, so we should rethink the ways we actually test, validate, and improve those somethings.
That’s a lot of somethings, but hey, this episode has everything. Or at least a handful of really freaking good somethings.
We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.
RESOURCES:
Learn more about Melanie at her website
Subscribe to Jay's newsletter at jayacunzo.com
Join Jay and Mel’s membership program for business storytellers and service providers, the Creator Kitchen
Follow Jay on LinkedIn, Instagram, or Threads
Produced by Ilana Nevins
Cover art designed by Blake Ink
***
ABOUT JAY:
Jay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today’s top thought leaders—because he believes in standing out through substance and stories, not hollow hype.
A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.
Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.
43 episodes
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How Stories Happen with Jay Acunzo
1 How to resonate with experienced pros (stop being tricked by the internet) 22:48
22:48 Play Later Play Later Lists Like Liked22:48
Play Later Play Later Lists Like LikedHow to resonate with better clients and buyers—people with experience and taste who hire you for everything that makes you unique. This is different than almost everything the owners of search engines, social networks, and AI tools have taught us. So we first need to unlearn a lot of what's popular on the internet today. *** ABOUT ME, JAY ACUNZO: Strategic Storytelling & Speaking Advisor to Experienced Pros I help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it’s easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing. Subscribe to my free newsletter at jayacunzo.com Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services Book me to speak to your group: jayacunzo.com/keynotes Connect with me on social: LinkedIn , Instagram , Threads *** TO RATE AND REVIEW THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts 38:56
38:56 Play Later Play Later Lists Like Liked38:56
Play Later Play Later Lists Like LikedSteve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more. Steve is a past client of mine, as I helped him develop his keynote speech associated with his book, Earn It: Unconventional Strategies for Brave Marketers. When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery. In this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message. Follow Steve on LinkedIn and visit his website for more. *** ABOUT ME, JAY ACUNZO: Strategic Storytelling & Speaking Advisor to Experienced Pros I help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it’s easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing. Subscribe to my free newsletter at jayacunzo.com Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services Book me to speak to your group: jayacunzo.com/keynotes Connect with me on social: LinkedIn , Instagram , Threads *** ENJOY THE SHOW? PLEASE SAY THANKS: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 BEST OF HSH: Andrew Davis on figuring out your story 42:47
42:47 Play Later Play Later Lists Like Liked42:47
Play Later Play Later Lists Like LikedI know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog. Meet Andrew Davis. He is a powerhouse business speaker who’s given speeches in 35 different countries, at more than 50 events every year. He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience. As an entrepreneur, Andrew has built and sold a marketing agency, produced docuseries for brand clients big and small, and authored multiple books about marketing and customer experience. In this episode, we dissect one of his signature stories. It's been with him for almost ten years, and he can customize it across audiences and projects to arrive at basically any insight he needs to teach. It’s a rare look at how a true master of the craft executes the tiny things that create a big impact both for his audience and his business. Follow Andrew on LinkedIn Explore his speaking, books, and other projects. *** ABOUT ME, JAY ACUNZO: I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing. Subscribe to my free newsletter at jayacunzo.com Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services Book me to speak to your group: jayacunzo.com/keynotes Connect with me on social: LinkedIn , Instagram , Bluesky *** ENJOY THE SHOW? PLEASE SAY THANKS: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Make me care: Lessons from Roy Kent and Seth Godin 15:50
15:50 Play Later Play Later Lists Like Liked15:50
Play Later Play Later Lists Like LikedThere's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care about our ideas, our messages, our businesses? In this solo episode, a look at two moments involving two very different communicators: Roy Kent, the character from Ted Lasso, and author and speaker Seth Godin. We'll dissect both moments and make sense of what they do differently. It's a stark reminder that communicating in ways that resonate is available to us all, if only we'd meet those moments and make a simple switch compared to our natural tendencies. I loved putting this episode together for you! Please enjoy. *** ABOUT ME, JAY ACUNZO: I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing. Subscribe to my free newsletter at jayacunzo.com Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services Book me to speak to your group: jayacunzo.com/keynotes Connect with me on social: LinkedIn , Instagram , Bluesky *** ENJOY THE SHOW? PLEASE SAY THANKS: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Dorie Clark: How to turn expertise into breakthrough ideas 38:37
38:37 Play Later Play Later Lists Like Liked38:37
Play Later Play Later Lists Like LikedThis episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank. In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss: How to source and develop stories for your work The formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideas The 3 components of being recognized for your expertise ...and more. Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat! Learn more about Dorie and buy her incredible books at dorieclark.com . *** ABOUT ME, JAY ACUNZO: I help my clients package and communicate their expertise to differentiate & resonate, so it’s easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing. Subscribe to my free newsletter at jayacunzo.com Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services Book me to speak to your group: jayacunzo.com/keynotes Connect with me on social: LinkedIn , Instagram , Bluesky *** ENJOY THE SHOW? PLEASE SAY THANKS: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Justin Moore: How he altered his storytelling to resonate with more people 45:41
45:41 Play Later Play Later Lists Like Liked45:41
Play Later Play Later Lists Like Liked"Reworking in Realtime." That’s a phrase I’ve been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtime? Why don't we? Athletes do it. Comedians. Musicians. Filmmakers. We should too, and lately, on my YouTube channel, I've been building a playlist of publicly available coaching calls to put the process on display of developing stronger speeches and stories. Justin Moore was the first to kick things off about a year ago, and I invited him back on a call to check in on his progress and workshop a signature story together. Justin is the founder of Creator Wizard , which offers sponsorship education and coaching to help creators earn consistent income. He’s is also one of the most trusted voices in the creator economy today. Recently, Justin published his first book, Sponsor Magnet , and he’s also starting to scale his business, as he’s trying to meet his existing buyer earlier in the buyer’s journey and also expand his market to speak to other types of creators and media company owners who’d benefit from his teachings. All of that is pointing him towards elevating the impact of his storytelling everywhere he goes, plus pursuing main stage keynotes at events like never before. Today, we get a raw and refreshing look at the process and rework some things in realtime once again. *** CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one to nail your message or your next speech: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** ABOUT JAY ACUNZO: You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing. The changes my clients experience: From passive reach → to passionate fans From scattered thinking → to focused message From “wall of smarts” talks → to e xceptional speeches From constantly chasing business → to being highly sought Connect with me: LinkedIn , Instagram , Bluesky *** ENJOY THE SHOW? PLEASE SAY THANKS: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
Lessons from 20 years of storytelling through my writing, speaking, podcasting, videos, and most of all, from my Grandma. *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Explore my services: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help you package and communicate your expertise to differentiate & resonate, so it’s easier to attract better clients. Through stronger messaging, speaking, and storytelling, you’ll build your business on the impact of your ideas, not the volume of your marketing. I help my clients turn their expertise into a clear, repeatable message and speeches & stories to inspire action. Driving real revenue and having a greater impact are NOT mutually exclusive. Instead of peddling in the grimy tactics and sensationalism found online today, I help you dig down to the root of your thinking, articulate your perspective as a Big Idea others remember, then embody your message through your public speaking and thought leadership. From passive reach → to passionate fans From scattered thinking → to focused message From “wall of smarts” talks → to exceptional speeches From constantly chasing business → to being highly sought [What you know] matters, but [what you say] has to make that clear. When people make choices, they play favorites. The question is, are you one of them? Think resonance over reach. Don’t be the best. Be their favorite. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Neal Foard: How to tell small stories with big meaning to persuade and inspire 40:12
40:12 Play Later Play Later Lists Like Liked40:12
Play Later Play Later Lists Like LikedAI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough. Neal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world. Neal joins me today to lay it all out: we talk about constructing stories, practicing and rehearsal, and how to shape a true story into something entertaining. Together, we hear his famous story of "the best bartender in Chicago" and talk about the little moments that make it work. Neal is a keynote and TEDx speaker, a former ad agency and brand executive, and a storytelling and personal brand coach. After 25 years in advertising and marketing, working with world-class brands, Neal teaches leaders how to tell more persuasive stories. The story we dissect: the Best Bartender in Chicago. The final story you hear in the episode: the Peace Treaty. Connect with Neal on his website , Instagram , YouTube , or Linkedin . *** CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one to nail your message or your next speech: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** ABOUT JAY ACUNZO: You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing. The changes my clients experience: From passive reach → to passionate fans From scattered thinking → to focused message From “wall of smarts” talks → to e xceptional speeches From constantly chasing business → to being highly sought Connect with me: on LinkedIn , Instagram , or Bluesky *** SHOW CREDITS: This episode was produced by Ilana Nevins Cover art designed by Blake Ink Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft 30:27
30:27 Play Later Play Later Lists Like Liked30:27
Play Later Play Later Lists Like LikedIn this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to think about whether to charge for public speaking (and how much), and a lot more! Whether you've got a speaking engagement coming up, give tons of talks each year, or you're just thinking about becoming a stronger and more strategic speaker to support your business and message, this episode will help you rethink some important pieces to the puzzle. *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Explore my services: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
H
How Stories Happen with Jay Acunzo
1 The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer 47:36
47:36 Play Later Play Later Lists Like Liked47:36
Play Later Play Later Lists Like LikedThis episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. Tamsen in not only a leader in the field of message design, she’s also the author of two revolutionary books: Find Your Red Thread and Say What They Can’t Unhear. She’s been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change. Tamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in? Connect with Tamsen on her website , instagram , and Linkedin Grab a copy of Tamsen’s books *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 A trick from John Mulaney to create better content 18:34
18:34 Play Later Play Later Lists Like Liked18:34
Play Later Play Later Lists Like LikedA technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing. *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Explore my services: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 "Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker 40:16
40:16 Play Later Play Later Lists Like Liked40:16
Play Later Play Later Lists Like LikedIt's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joyful rebellion—one for creatives, artists, and humans of all kinds, both kids and (in Brad's terms) former kids. And here's here to show us that celebrating failure is part of the process of doing meaningful things. Brad is a New York Times bestselling author of books for kids and former kids alike. He’s also a speaker and creator of the web series Kid President which took the world by storm years ago and was the first viral video I shared to all my friends instantly. His books, which he writes and illustrates with his wife Kristi, include The Fantastic Bureau of Imagination, The Circles All Around Us, Becoming Better Grownups, and his most recent, Failabration. In our episode, Brad shares a delightful story in verse about the "dumpster fire" we always talk about, and a little girl who is skeptical, hopeful, and brave. Brad and I discuss why his style of communicating matters, how humor cuts through defenses, the difference between speaking to an audience of children versus adults, and how we can let our audience know, instantly, “You’re in good hands.” Connect with Brad on his website , Instagram , and LinkedIn Grab a copy of Brad’s books Watch the video I mention at the top of the episode, Kid President’s Pep Talk *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 If growth is hard, you might need your "idea before the idea" 15:39
15:39 Play Later Play Later Lists Like Liked15:39
Play Later Play Later Lists Like LikedIn this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction. *** REGISTER FOR MY NEXT BOOTCAMP: Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long. Register now at jayacunzo.com/signaturetalk *** IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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How Stories Happen with Jay Acunzo
1 “Is this ANNything?” Ann Handley Returns to Work Out New Drafts 52:20
52:20 Play Later Play Later Lists Like Liked52:20
Play Later Play Later Lists Like LikedThis week, I’m joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley. Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything. Today, Ann and I start by discussing the first time we were paid to speak, then we touch on my white whale of public speaking, the big no-nos when opening speeches, and how we have evolved our on-stage voices over the years. Then, we crack open Ann’s notebook to hear musings on her favorite pencils, Blackwings, before I reciprocate with a draft of my own: a story about a hilarious business bro who didn’t realize he was the joke. It’s a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process. Learn more about Ann at her website and subscribe to her newsletter Follow Ann on LinkedIn and Instagram Buy Ann’s book, Everybody Writes *** REGISTER FOR MY NEXT BOOTCAMP: Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long. For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalk IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
H
How Stories Happen with Jay Acunzo
1 “You can’t make pottery without clay” | Elise Hu dissects her TED Talk 42:25
42:25 Play Later Play Later Lists Like Liked42:25
Play Later Play Later Lists Like LikedIn this episode, we go inside the delivery and construction of a popular TED Talk! Elise Hu gets real with us about the preparation and challenges that go into taking complex ideas and molding them to fit a tightly delivered speech. Elise is an award-winning journalist, podcaster, and author based in Los Angeles. She’s the host of TED Talks Daily , Accenture’s Built for Change , and a co-host of Forever 35 . And if that’s not enough, she also co-founded the LA-based podcast production company, Reasonable Volume to work with brands and companies tell their stories better. She spent time at Vice News and NPR, serving as their first-ever Seoul bureu chief. She released her first book, Flawless: Lessons in Looks and Culture from the K-Beauty Capital in 2023. Elise and I discuss: How to react when the audience response isn’t what you expected What goes into crafting an exceptional talk, tightly told Our shared love for Anthony Bourdain (I know, shocker) The “peak/end rule” in storytelling and journalism And the power of a callback. We also unpack why observation is the key to being a great storyteller, and why vulnerability and honesty are essential for any truly compelling speech. I imagine you (like me) will be endlessly enthralled by Elise’s curiosity, wisdom, and charm. Happy listening! Connect with Elise on her website and L inkedin Grab a copy of her book, Flawless: Lessons in Looks and Culture from the K-Beauty Capital Listen to Elise on your favorite podcasts And watch her TED Talk here *** REGISTER FOR MY NEXT BOOTCAMP: Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long. For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalk IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.com Work with me one-on-one: jayacunzo.com/services Book me to speak: jayacunzo.com/keynotes *** CONNECT: Follow me on LinkedIn , Instagram , or Bluesky This episode was produced by Ilana Nevins Cover art designed by Blake Ink *** ABOUT ME: I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing. With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results. After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking. I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here . *** SUPPORT THE SHOW: Leave a review on Apple Podcasts Leave a rating on Spotify…
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