13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes

PR Made Simple

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers.
From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business.
Pip also reveals the unexpected magic that happens from brilliant PR.
Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.

00:00
The Birth of Marlow Wine

03:37
Innovative PR Strategies

06:25
Collaborations and Community Engagement

09:29
Press Coverage and Brand Storytelling

12:25
Scaling Challenges and Lessons Learned

14:56
The Importance of Founder Visibility

17:34
Future Plans and Market Adaptation
https://marlo.wine
https://www.instagram.com/marlowine/

And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]