))
Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?
Manage episode 453524005 series 3606693
Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.
Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.
69 episodes
Share
