Beware of Marketing Experts

The Brand ON! Show

The Over-Abundance of Marketing Professionals

Entrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most can keep up with. Many of those niche workers are siloed off and work in a space without real collaboration toward a united brand strategy. Cell phones and AI essentially eliminate the barrier to entry for a service provider to claim they are a marketing expert and research finds less than 2% of them are capable of truly guiding your business. Tune in today and learn how this impacts your business and what you should do as a next step.

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Transcript (with chapter marks)

0:05:00 Talent Silos in Marketing

Brandon Coleman Jr: "These micro-niche areas within the digital marketing space have created a marketing industry landscape full of silos where self-proclaimed marketing experts bury themselves to carve out their piece of the pie."

0:08:30 AI and Marketing Professionals

Brandon Coleman Jr: "With a good prompt engineer, AI can make you a great writer, and no client will ever know that you created their marketing content in 30 seconds, even though you bill by the hour."

0:10:15 Marketing as an Exciting Industry

Brandon Coleman Jr: "Marketing is a fun industry and a rather exciting career, but fun and excitement don't necessarily make one fit for leading entrepreneurs in the direction of their business."

0:12:55 No Barriers to Entry

Brandon Coleman Jr: "Anyone with a cell phone can have AI generate a quick graphic, snap a photo, add some words, and call themselves a marketing expert."

0:15:30 Choosing the Right Partner

Brandon Coleman Jr: "Think about this: even in the year 2000, before the digital media world blew up, only about 2% of the top talents in marketing and branding strategy were truly brilliant and capable of bringing you game-changing counsel."

0:17:45 The Cost of False Starts

Brandon Coleman Jr: "False starts are way more expensive than you might imagine."

0:21:00 Aligning Your Brand

Brandon Coleman Jr: "Invest time to understand what your brand could look like in perfect alignment, why it would be so powerful, and why you need to work with the right partner to get you there."