Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and a ...
…
continue reading
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of bran ...
…
continue reading
The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Cre ...
…
continue reading

1
Stop Waiting, Start Earning: Nick Loper’s Straight Talk on Side Hustles
43:42
43:42
Play later
Play later
Lists
Like
Liked
43:42Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr. talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies. ; Justjust smart, tested moves, rooted in your own strengths and what …
…
continue reading

1
Brand Alignment: Art, Science, or Common Sense?
17:12
17:12
Play later
Play later
Lists
Like
Liked
17:12Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business…
…
continue reading

1
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
44:28
44:28
Play later
Play later
Lists
Like
Liked
44:28In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than j…
…
continue reading
The Most Influential Brand Alignment Strategy Gratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the ene…
…
continue reading

1
(Classic Rewind) Brand Alignment Leadership
12:38
12:38
Play later
Play later
Lists
Like
Liked
12:38Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leade…
…
continue reading

1
S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
1:02:56
1:02:56
Play later
Play later
Lists
Like
Liked
1:02:56In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from sca…
…
continue reading

1
The Brand Power of Education: Jim Keyes on Turning Learning into Legacy
40:50
40:50
Play later
Play later
Lists
Like
Liked
40:50In this episode of The Brand ON! Show, Brandon Coleman Jr digs into the powerful story of Jim Keyes—former CEO of 7-Eleven and Blockbuster—who proves that education isn’t just a credential, it’s a launchpad. From humble beginnings to leading billion-dollar turnarounds, Jim shares how learning, reinvention, and personal brand shaped every chapter of…
…
continue reading

1
Michael Neeley: Brand Alignment Meets Business Strategy
37:16
37:16
Play later
Play later
Lists
Like
Liked
37:16In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a…
…
continue reading

1
S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
57:34
57:34
Play later
Play later
Lists
Like
Liked
57:34Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on…
…
continue reading

1
Brand Alignment Pothole #7: Unintentional Morphing
12:12
12:12
Play later
Play later
Lists
Like
Liked
12:12Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, aud…
…
continue reading

1
Brand Alignment Pothole #6: Compromising to Please Others
15:14
15:14
Play later
Play later
Lists
Like
Liked
15:14Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into…
…
continue reading

1
Brand Alignment Pothole #5: The Wrong Brand or Concept
14:03
14:03
Play later
Play later
Lists
Like
Liked
14:03Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting…
…
continue reading

1
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
1:07:20
1:07:20
Play later
Play later
Lists
Like
Liked
1:07:20Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industr…
…
continue reading

1
Brand Alignment Pothole #4: Personal Pride and Success
12:41
12:41
Play later
Play later
Lists
Like
Liked
12:41Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because…
…
continue reading

1
The Best LinkedIn Video Strategy for 2025
12:07
12:07
Play later
Play later
Lists
Like
Liked
12:07The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Ph…
…
continue reading
Some brands chase trends. The best ones build legacies. In this special St. Patrick’s Day episode, Brandon Coleman Jr goes to Ireland and explores the remarkable story of Molly Gallivan—a whiskey-making widow who turned adversity into opportunity during Ireland’s Great Famine. Her ingenuity and resilience laid the foundation for a brand that still …
…
continue reading

1
S06.EP04 - Should Brands Get Political? with Jeroen Reuven
58:40
58:40
Play later
Play later
Lists
Like
Liked
58:40With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in…
…
continue reading

1
Brand Alignment Pothole #3: The Owner's Forest
12:30
12:30
Play later
Play later
Lists
Like
Liked
12:30Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals,…
…
continue reading

1
Brand Alignment Pothole #2: External Marketing Vendors
13:05
13:05
Play later
Play later
Lists
Like
Liked
13:05External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-tr…
…
continue reading

1
10 Mistakes Small Businesses Will Make This Year
11:52
11:52
Play later
Play later
Lists
Like
Liked
11:5210 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful. From…
…
continue reading

1
Brand Alignment Pothole #1: Internal Marketing Employees
14:28
14:28
Play later
Play later
Lists
Like
Liked
14:28Your internal marketing team should be your brand champions—but sometimes, they’re the ones throwing it off track. In this episode of The Brand ON! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck…
…
continue reading

1
S06.EP03 - Brand Alignment with Brandon Coleman Jr
56:44
56:44
Play later
Play later
Lists
Like
Liked
56:44With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve i…
…
continue reading

1
How to Get Your Content Recommended by ChatGPT and AI Tools
13:32
13:32
Play later
Play later
Lists
Like
Liked
13:32Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen. I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That’s when it hit me: AI-dr…
…
continue reading

1
Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs
41:04
41:04
Play later
Play later
Lists
Like
Liked
41:04Too many solopreneurs and small agencies are stuck in the trap of overworking and undercharging, making it harder for them to help entrepreneurs. Pia Silva flipped the script. In this episode of The Brand ON! Show, we get real about why branding is a challenge to so many small firms and their clients. Pia breaks down how she built a brand that attr…
…
continue reading

1
How to Find a Job in the Creative Industry
12:06
12:06
Play later
Play later
Lists
Like
Liked
12:06How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving…
…
continue reading

1
Guest Jacob Cass: Brand Strategy Isn’t Just a Logo – It’s Everything!
47:44
47:44
Play later
Play later
Lists
Like
Liked
47:44Most people think branding is just about a slick logo and a catchy name. Wrong. This episode of The Brand ON! Show gets real with Jacob Cass—brand strategist, designer, and the guy who went from making logos to shaping entire businesses. We’re diving into why branding is more than aesthetics, how to spot when a brand is off, and what it takes to bu…
…
continue reading

1
S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
55:37
55:37
Play later
Play later
Lists
Like
Liked
55:37We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why tradition…
…
continue reading

1
Networking Strategies for Designers and Entrepreneurs
14:25
14:25
Play later
Play later
Lists
Like
Liked
14:25Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of …
…
continue reading

1
Jeremy Miller: Use Sticky Branding to Own Your Market
40:02
40:02
Play later
Play later
Lists
Like
Liked
40:02Brandon Coleman Jr teams up with Jeremy Miller, president of Sticky Branding, to drop powerful insights on how brands thrive—or dive—in today’s cutthroat market. Hear Jeremy’s story of rebranding his family business to survive the 2008 recession, sparking a career as a global branding expert. Together, they tackle customer connection, the evolution…
…
continue reading
Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience beha…
…
continue reading

1
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
55:38
55:38
Play later
Play later
Lists
Like
Liked
55:38If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand s…
…
continue reading

1
Philip VanDusen: Two Legends Rap Brand at Highest Level
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34Philip VanDusen has spent 30 years transforming brands from forgettable to iconic, and today, he’s dropping the playbook. On The Brand ON! Show, Brandon Coleman Jr digs into Philip’s no-fluff approach to branding that’s helped Fortune 100 companies, SMBs, and solopreneurs alike. You’ll learn why your brand strategy must dictate every move your busi…
…
continue reading

1
The Power of Brand Alignment with Brandon Coleman, Jr.
32:14
32:14
Play later
Play later
Lists
Like
Liked
32:14The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Align…
…
continue reading

1
BOOK LAUNCH TODAY! It’s a Philanthropic Experience Transfer
8:51
8:51
Play later
Play later
Lists
Like
Liked
8:51Everyone wants to know why an author writes a certain book. For Brandon Coleman Jr, it is all about caring and sharing. In this episode, he tells you why he wrote his much-anticipated book, Brand ON! He shares how God inspired him to help those who may, or may not, have access to great brand counsel. Learn why he believes his sole purpose is to hel…
…
continue reading

1
5 Steps from Designer to Creative Director
15:11
15:11
Play later
Play later
Lists
Like
Liked
15:11In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the…
…
continue reading

1
Franchise Powerhouse! Featuring Franchise Guru Kevin Hogan
34:10
34:10
Play later
Play later
Lists
Like
Liked
34:10In this episode, Brand ON! has a very candid talk with franchise guru Kevin Hogan—backed by 30+ years of experience with over 1,000 brands. They do a deep-dive into the critical importance of brand alignment in franchising. Learn how top brands like McDonald’s, Starbucks, and Chick-fil-A achieve success not just with products, but through unmatched…
…
continue reading

1
Experience Transformational Growth with Joseph Bojang
38:49
38:49
Play later
Play later
Lists
Like
Liked
38:49Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems …
…
continue reading
Be Brand On! This is Part 2 of the New Year's Inspiration show. It includes a brief review of Part 1 as well as the next steps in your brand alignment journey for the year ahead. Start by asking yourself if you are starting the year Brand ON! or Brand OFF? This is a question you need to answer from two different perspectives: personal and business.…
…
continue reading

1
Demystifying Google Analytics with Amanda Webb
42:26
42:26
Play later
Play later
Lists
Like
Liked
42:26In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding d…
…
continue reading
Is your life and business truly aligned? As we step into the new year, it's time to reflect, reset, and realign. In this episode, we dive deep into the power of aligning your personal values with your brand, creating momentum that will propel both your life and business forward. Whether you're an entrepreneur looking to refine your customer experie…
…
continue reading

1
Mastering High Conversion Copywriting with Ash Chow
42:13
42:13
Play later
Play later
Lists
Like
Liked
42:13In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-laun…
…
continue reading

1
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
50:30
50:30
Play later
Play later
Lists
Like
Liked
50:30Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioni…
…
continue reading
Ever been on the brink of losing your company? Running a business is tough. Whether you have 2, 20, or 200 employees, in different ways you feel responsible for them. To listen to this episode, you need to stop what you are doing, get your favorite holiday beverage, and park yourself in your most comfortable chair. This episode demands your undivid…
…
continue reading
7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill …
…
continue reading
Even the Best Franchise Systems Can’t Do It All Successful Franchisees (Zees) understand even the best franchise systems can’t do it all for them. The most successful Zees also see themselves as implementers of the system, doing all they can to stay in total alignment with the Franchisor (Zors) model and brand. This alignment is so critical to meet…
…
continue reading

1
S05.EP20 - Bridging Strategy and Design with Richie Meldrum
1:07:05
1:07:05
Play later
Play later
Lists
Like
Liked
1:07:05We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive bran…
…
continue reading

1
David Brier - author, 'Rich Brand, Poor Brand'
37:39
37:39
Play later
Play later
Lists
Like
Liked
37:39Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, d…
…
continue reading
The Over-Abundance of Marketing Professionals Entrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most can keep up with. Many of those niche workers are siloed off and …
…
continue reading

1
Loren Greiff - Navigating the Job Market Today
38:47
38:47
Play later
Play later
Lists
Like
Liked
38:47Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are …
…
continue reading

1
Katie Harvey: Passion, Purpose, and Profitability
30:57
30:57
Play later
Play later
Lists
Like
Liked
30:57Strap in for an electrifying conversation as Brandon Coleman Jr. welcomes Katie Harvey, Founder and Marketing Agency CEO of KGB Texas, to unpack the game-changing impact of brand alignment. Katie reveals how integrating values, operations, and marketing transformed her firm—boosting employee retention and client satisfaction. The duo tackles the to…
…
continue reading