Stop Waiting, Start Earning: Nick Loper’s Straight Talk on Side Hustles

The Brand ON! Show

Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr. talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies. ; Justjust smart, tested moves, rooted in your own strengths and what the market actually wants. Whether you’re trying to escape the paycheck-to-paycheck grind or build something bigger on the side, this episode shows you how to take the first step—and turn your hustle and your Brand ON!

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

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Connect and Follow Nick Loper

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Best known for The Side Hustle Show, Nick is passionate about finding creative ways to earn extra income and sharing them with others. He speaks on podcasting, audio branding, and audience growth—skills he’s mastered while building a top business podcast.

Website: https://www.sidehustlenation.com

Podcast: https://www.sidehustlenation.com/podcastqr

Facebook Group: https://www.sidehustlenation.com/fb

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Transcript (with chapter marks)

00:03:41 Getting Paid Outside of Work

Nick Loper: I love talking about the idea of, you know, quote, unquote, passive income, or time leveraged income. And that's, that's where I spend all my time. I don't get paid while I'm working, so I get paid while I'm not working.

00:07:01 Work Smarter, Not Harder

Nick Loper: We had a guy who was repairing motorcycles in his garage.. He set up the camera in the corner of the garage, filming himself doing the repairs. Builds up the YouTube channel, starts selling these full engine rebuild videos as a digital download, digital product, and by the time that we connected, he's like, I'm making more money from the digital side than I am from these little project bikes.

00:09:51 Introducing The Side Hustle Show

Nick Loper: For The Side Hustle Show, and maybe this is best, worst, and only podcast dedicated specifically to this unique brand of entrepreneurship, where it's like, hey, you don’t have to go in and quit your job and be an entrepreneur who jumps out of the airplane and figures out how to build their parachute on the way down.

00:21:39 The Side Hustle Show’s Unique Branding

Nick Loper: This is a brand of genuine curiosity, showcasing how did you come up with that idea? How did that work? How'd you figure out how much to charge for that? How'd you get your first customers right? That's what drove the show 12 years ago. It's still what drives it today is this genuine curiosity and excitement around creative ways to make extra money.

00:28:14 The Perfect Side Hustle

Nick Loper: I think the biggest challenge is getting people off the sidelines to pick something... There's this myth of the perfect side hustle, right?... I think the perfect side hustle is the one that you're excited enough to take that first step on, even if you don't know steps two through 10.

00:35:54 The Power of a Personal Brand

Brandon Coleman Jr: The power of a personal brand and where people find you first, and how that emulates all the way through… if they don't believe in you, they're not gonna believe in that company. And personal brand is just absolutely paramount.