Jeremy Miller: Use Sticky Branding to Own Your Market

The Brand ON! Show

Brandon Coleman Jr teams up with Jeremy Miller, president of Sticky Branding, to drop powerful insights on how brands thrive—or dive—in today’s cutthroat market. Hear Jeremy’s story of rebranding his family business to survive the 2008 recession, sparking a career as a global branding expert. Together, they tackle customer connection, the evolution of sales and marketing, and how AI is shaking up branding. Jeremy shares his game-changing Sticky Branding framework and previews his "Simple Clarity" course—60% off with code "BrandOn." Don’t miss this chance to sharpen your brand’s edge and own your market!

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

Pre-Order Brand ON! The Book

https://www.brandoncolemanjr.com/order-book/

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Grab the chance to discover Jeremy’s game-changing Sticky Branding framework

starting Feb 3:

Simple Clarity: Get Customers to Instantly Understand and Want Your Brand

https://maven.com/stickybranding/simple-clarity

Use PromoCode “BRANDON” for 60% off.

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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Connect and Follow Jeremy Miller

About Jeremy Miller:

Jeremy Miller is the president of Sticky Branding. He shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands.

Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name.

Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.

Sticky Branding: Making your brand your most valuable sales asset.

Website: https://stickybranding.com

LinkedIn: https://www.linkedin.com/in/jeremymiller/

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Transcript (with chapter marks)

00:03:57 Jeremy Miller’s Background

Jeremy Miller: My dad gave me the best advice of my career, and it's been transformative ever since. He said, “It's not about the business you've built, it's about the business you're building. What are we going to build next?”

00:10:01 The Evolution of Branding 1

Jeremy Miller: Positioning is the most action oriented topic of marketing and branding possible. It's not about what you say. It's about what is the actions and intent that you take to assert yourself, to own the niche that you want to play in

00:10:01 The Evolution of Branding 2

Brandon Coleman Jr: You are Brand On! Jeremy, you nailed it. Because branding and marketing are not the same. They are not and the tactics change daily. Branding, brand alignment is evergreen. The tactics in marketing are not.

00:17:20 The Importance of Customer Intimacy and Relationships

Jeremy Miller: Customer intimacy, I think, is truly where you can differentiate your business, because when your customers know you, like you and trust you, they'll call you first. They'll choose you first.

00:27:04 The Role of Marketing and Sales in Branding

Jeremy Miller: 55 year old sales guys used to be put out to pasture. Now they are in incredible demand. I'm hiring them constantly now because they can do something that a Gen Z millennial sales person cannot - just simply on experience.

00:38:08 Jeremy Miller’s Final Thoughts

Brandon Coleman Jr: Take that one. Take a nice whiskey by a fireplace. You sit there and contemplate on that one, because everything about what you do upfront, sales, marketing, whatever packaging, production is your promise, but at the end of the day, it's that customer experience, and you've got to deliver it.