Franchise Powerhouse! Featuring Franchise Guru Kevin Hogan

The Brand ON! Show

In this episode, Brand ON! has a very candid talk with franchise guru Kevin Hogan—backed by 30+ years of experience with over 1,000 brands. They do a deep-dive into the critical importance of brand alignment in franchising. Learn how top brands like McDonald’s, Starbucks, and Chick-fil-A achieve success not just with products, but through unmatched consistency and a unified franchisor-franchisee vision. Hogan uncovers common missteps, like franchisees misunderstanding their role, and reveals how clear communication and shared goals pave the way for lasting success. Whether you're a franchisor, franchisee, or considering the leap into franchising, this conversation is packed with game-changing insights you don’t want to miss!

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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Connect and Follow Kevin Hogan

Kevin Hogan is a seasoned franchise expert with over 30 years of experience working with more than 1,000 franchise brands. Known for his deep insights into the franchisor-franchisee relationship, Kevin specializes in helping businesses achieve strategic and philosophical alignment to drive consistent growth and customer satisfaction. His expertise has made him a sought-after advisor in the franchising world, with a reputation for transforming brands through clarity, consistency, and purpose.

LinkedIn: https://www.linkedin.com/in/kevin-hogan-6a26b56/

Email: [email protected]

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Transcript (with chapter marks)

00:02:08 Kevin Hogan’s Franchise Experience

Kevin Hogan: I have a unique perspective on the whole franchise relationship and the franchise world, but my core business has always been helping franchise or companies set up all of the systems and processes that they need to be able to franchise successfully.

00:04:47 Brand Alignment in Franchising

Kevin Hogan: When a franchisee decides they want to tweak a franchisor concept because they have a better idea, actually, they all do… even if it’s already a great idea. The irony is, it may not be the best thing for the brand, because if I'm the only franchisee who can do it, and no one else in the system can do it,...it's actually going to confuse the customer.

00:08:38 Aligning a Brand in Franchising

Kevin Hogan: How many times in your life have you ever seen McDonald's advertise, “We have the best hamburger”? Never, because they don't. The answer is they know they don't, and they know they don't, right? So they're not going to say that. What they advertise and what they market are the things they know they can deliver through their operating system.

00:012:07 Challenges in Franchise Relationships

Kevin Hogan: Most franchisees come into the relationship believing that they bought a franchise. They own it. They're independent, they're an entrepreneur. They're in business for themselves… and all of a sudden the franchisor comes along and says, you can't do that. It challenges the relationship.

00:014:04 Aligning Franchise Relationships

Brandon Coleman Jr: Franchisors and franchisees should absolutely be aligned. They should absolutely be on the same side of the table… They are not at war, however, most are. I have seen so many lawsuits and there are so many fights between franchisors and franchisees, and guess what? When they do that, nobody wins.

00:021:02 The Role of Entrepreneurial Spirit in Franchising

Brandon Coleman Jr: So when you are awarding a franchise, or consider awarding a franchise to a franchisee, it is very important to make it very clear to them that while you have great respect for them and their ability to be an entrepreneur, you do not want their creativ