Demystifying Google Analytics with Amanda Webb

Brand Design Masters Podcast

In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring.

Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth.

They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.

#googleanalytics #marketing #analytics #roi #branding

Connect with Amanda:

https://www.linkedin.com/in/amandawebbsocial/

https://spiderworking.com

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TOPICS

• Amanda's Journey into Digital Marketing

• The ROI Escalator Process

• Understanding and Leveraging Analytics

• Creating Effective Content Strategies

• The Importance of UTM Tracking

• Utilizing AI in Analytics

• Common Mistakes in Analytics

• The Importance of Measuring Marketing Activities

• The Debate on Website Organization and Navigation

• Using Data to Drive Business Changes

• Tools Beyond Google Analytics for Measuring Marketing Success

• The Power of Video in Marketing

• Setting Up and Customizing Analytics Reports

• Resources and Final Thoughts

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.