The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Cre ...
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An audio series talking to creatives across the globe about what makes them tick. Whether it’s side projects, travelling, hobbies or community, we’re humanising your favourite designers
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Talks on all things Creativity, Graphic Design, Advertising, and Branding for Businesses with Creative Professionals. Hosted by Kendol Mason owner/operator Giftbox Creative.
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The Best LinkedIn Video Strategy for 2025
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12:07The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Ph…
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10 Mistakes Small Businesses Will Make This Year
11:52
11:52
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11:5210 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful. From…
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How to Get Your Content Recommended by ChatGPT and AI Tools
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13:32Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen. I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That’s when it hit me: AI-dr…
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How to Find a Job in the Creative Industry
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12:06How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving…
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Networking Strategies for Designers and Entrepreneurs
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14:25Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of …
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Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience beha…
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The Power of Brand Alignment with Brandon Coleman, Jr.
32:14
32:14
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32:14The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Align…
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5 Steps from Designer to Creative Director
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15:11In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the…
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Experience Transformational Growth with Joseph Bojang
38:49
38:49
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38:49Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems …
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Demystifying Google Analytics with Amanda Webb
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42:26
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42:26In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding d…
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Mastering High Conversion Copywriting with Ash Chow
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42:13In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-laun…
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7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill …
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David Brier - author, 'Rich Brand, Poor Brand'
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37:39Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, d…
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Loren Greiff - Navigating the Job Market Today
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38:47
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38:47Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are …
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How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include lever…
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Email List Building: Strategies and Tips Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acq…
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Top 10 Branding Trends for Small Business in 2024
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11:09Top 10 Branding Trends for Small Businesses in 2024 Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainab…
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Unfiltered Career Advice for Creative Pros
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24:47Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, a…
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Investing in Yourself: with Branding Expert Robert Smith
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41:33In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.…
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Maureen Clough - Ageism in the Tech Industry
56:11
56:11
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56:11In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highl…
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Career Pivot Strategies for Creative Pros
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49:19
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49:19Career Pivot Strategies for Creative Pros If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelan…
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How To Be More Confident as a Creative Pro
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13:19Episode Sponsored by: WIX STUDIO: https://wixstudio.com In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare yo…
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12 Trends in Social Media Marketing for 2024
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16:38Mentioned: Wix Studio: https://wixstudio.com BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these…
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Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how t…
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10 Best Practices for Small Business Networking
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10:55
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10:55Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.…
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Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire AI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline ser…
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Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet! We’ll cover essential strategies: understanding your target audi…
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Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just j…
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Overcoming Anxiety & Fear for Designers and Creative Pros
44:53
44:53
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44:53Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless …
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7 Secrets to Branding Your Small Business
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11:487 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses …
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Branding Project Process: Start to Finish
48:17
48:17
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48:17BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that…
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Interview: Creator of Logo Package Swatch Plugin
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37:57Logo Package Swatch automates the creation of logo package colors, generating all the necessary colors with ease. It also ensures color consistency across all exported files, eliminating the risk of color variations. This saves designers hours of manual work, allowing them to focus on their creative endeavor. Logo Package Swatch is a companion exte…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the un…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pric…
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7 Things Designers Need to Know Today - Philip VanDusen
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57:53
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57:53BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive …
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Whether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation…
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Ageism in Graphic Design - Philip VanDusen
1:05:52
1:05:52
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1:05:52Launching this Month: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Age discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an a…
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7 Reasons to Join a Mastermind - Philip VanDusen
54:34
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54:34In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through devel…
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How To Build Authority Online - Philip VanDusen
1:03:35
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1:03:35Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If …
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How To Overcome Analysis Paralysis - Philip VanDusen
48:20
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48:20Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning…
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Top Success Strategies for 2023 - Philip VanDusen
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50:39
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50:39You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly…
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Finding Your Creative Voice - Philip VanDusen
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44:37Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to …
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Unleashing Your Potential - Philip VanDusen
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51:22https://podcast.branddesignmasters.com/114 Philip VanDusen - Unleashing Your Potential Let’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podc…
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Making Money with Strategic Partnerships - Philip VanDusen
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42:31
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42:31By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. Your company can reach new heights of profitability and success by forming innovative alliances and expanding a valuable network. Working with more illustrious clients and taking on more significant, …
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Freelancing Secrets - 10 Things You Need To Know
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44:31
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44:31I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on social media, a freelancer's existence is not always marked by a comfortable laptop lifestyle, significant design awards, exciting projects, and many clients. Having excellent design skills is only a tiny…
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#1 Power Tip for Getting More Clients - Philip VanDusen
36:35
36:35
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36:35The question "How do I get more clients?" is the one I get asked ten times more frequently than any other. You have heard the typical responses: Content marketing, email funnels, DMs that offer free value before reaching out for an introduction call, paid advertising, or even [gasp!] cold calling are all examples of effective advertising strategies…
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Branding Project Process - Philip VanDusen
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13:57
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13:57A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing and managing a successful design project from start to finish for creative professionals and agencies. Alternatively, if your company is working with a branding or design agency, this will explain what …
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15 Graphic Design Trends for 2023 - Philip VanDusen
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14:50Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay culturally and creatively stimulated. In this episode, I discuss 15 graphic design trends for 2023 that you can use to inform your client work and creative business. Video Link: https://youtu.be/ZMWwwgEYjek B…
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The Best Marketing Strategy in 2023 - Philip VanDusen
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14:30You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 2023, including emails, direct messages, content, webinars, advertising, and lead magnets. The most powerful marketing strategy available today is what I'm providing in this podcast, and the crazy part …
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