Artwork

Content provided by Philip VanDusen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philip VanDusen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Best LinkedIn Video Strategy for 2025

12:07
 
Share
 

Manage episode 471842258 series 3520273
Content provided by Philip VanDusen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philip VanDusen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Best LinkedIn Video Strategy for 2025

In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages.

Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.

Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.

BONFIRE: https://philipvandusen.com/bonfire

00:00 Introduction to the Podcast

00:20 The Untapped Potential of LinkedIn Video

00:58 Understanding LinkedIn's Video Formats

03:15 Starting Small with Short Videos

03:48 Choosing the Right Video Topics

05:50 Introducing Bonfire for Creative Professionals

07:26 "The Hamburger Method" for Content Planning

08:31 Tailoring Content to Your Brand

09:13 The Importance of Text Descriptions

09:57 Tracking Your Successes

10:34 Conclusion and Recap

11:23 Supporting the Podcast and Staying Updated

#LinkedIn #Marketing #ContentMarketing

_______________________

WEBSITE

https://www.philipvandusen.com

BONFIRE: Mastermind Community

https://philipvandusen.com/bonfire

BRAND•MUSE NEWSLETTER

https://www.philipvandusen.com/muse

CREATIVE PRO COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY COURSE

https://philipvandusen.com/bs101

BRAND DESIGN MASTERS PODCAST

https://podcast.branddesignmasters.com/subscribe

BRAND DESIGN MASTERS FACEBOOK GROUP

https://www.facebook.com/groups/branddesignmasters/

YOUTUBE

https://www.youtube.com/c/philipvandusen

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

AFFILIATE PARTNERS:

BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott

https://www.byol.me/philip

GO HIGHLEVEL:

https://www.gohighlevel.com/philipvandusen

TUBEBUDDY

https://www.tubebuddy.com/philipvandusen

____________________________

Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

  continue reading

156 episodes

Artwork
iconShare
 
Manage episode 471842258 series 3520273
Content provided by Philip VanDusen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philip VanDusen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Best LinkedIn Video Strategy for 2025

In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages.

Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.

Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.

BONFIRE: https://philipvandusen.com/bonfire

00:00 Introduction to the Podcast

00:20 The Untapped Potential of LinkedIn Video

00:58 Understanding LinkedIn's Video Formats

03:15 Starting Small with Short Videos

03:48 Choosing the Right Video Topics

05:50 Introducing Bonfire for Creative Professionals

07:26 "The Hamburger Method" for Content Planning

08:31 Tailoring Content to Your Brand

09:13 The Importance of Text Descriptions

09:57 Tracking Your Successes

10:34 Conclusion and Recap

11:23 Supporting the Podcast and Staying Updated

#LinkedIn #Marketing #ContentMarketing

_______________________

WEBSITE

https://www.philipvandusen.com

BONFIRE: Mastermind Community

https://philipvandusen.com/bonfire

BRAND•MUSE NEWSLETTER

https://www.philipvandusen.com/muse

CREATIVE PRO COACHING

https://philipvandusen.com/oneonone

BRAND CONSULTING

https://philipvandusen.com/brand-consulting

BRAND STRATEGY COURSE

https://philipvandusen.com/bs101

BRAND DESIGN MASTERS PODCAST

https://podcast.branddesignmasters.com/subscribe

BRAND DESIGN MASTERS FACEBOOK GROUP

https://www.facebook.com/groups/branddesignmasters/

YOUTUBE

https://www.youtube.com/c/philipvandusen

LINKEDIN

https://www.linkedin.com/in/philipvandusen/

THREADS

https://www.threads.net/@philipvandusen

INSTAGRAM

https://www.instagram.com/philipvandusen/

____________________________________

AFFILIATE PARTNERS:

BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott

https://www.byol.me/philip

GO HIGHLEVEL:

https://www.gohighlevel.com/philipvandusen

TUBEBUDDY

https://www.tubebuddy.com/philipvandusen

____________________________

Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

  continue reading

156 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play