How to Write Website Copy That Converts

Brand Design Masters Podcast

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Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.

Topics

• What is a website customer journey?
• The biggest mistake people make on websites
• The focus should be on them not you, be customer-centric
• What do you know about the customer target?
• What do you want them to do on your site? What actions to take?
• How to start the re-design of your website copy

10 Steps of a Customer Journey: Lead visitors through this thought process

1. State their problem
2. Show you “identify” and understand their problem
3. State the solution to their problem
4. Introduction to service/products: “what”
5. How does your service/products solve problem? “how”
6. How are your service/products different?
7. How are your service/products better?
8. What do they get as a result/benefit? “why”
9. Address barriers to purchase
10. Then tell them were to go - what to do

Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:

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The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness