S06.EP04 - Should Brands Get Political? with Jeroen Reuven

JUST Branding

With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.

We explore:

✅ The pros and cons of brands getting involved in political discourse

✅ Real-world examples of brand activism—both successful and catastrophic

✅ How companies can navigate political engagement without alienating their audience

✅ Jeroen’s expert take on when it makes sense for brands to take a stand