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1 Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36
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LikedDo you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…
S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën
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Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.
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ShareManage episode 466025278 series 3243781
Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence.
Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential.
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• The shift in influence: Why traditional authority isn’t enough anymore
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• How storytelling can help leaders build trust and connection
• Practical advice for increasing confidence and authenticity as a leader
Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!
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1 S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi 1:02:56
1:02:56 Play Later Play Later Lists Like Liked1:02:56
Play Later Play Later Lists Like LikedIn this episode of JUST Branding , we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success , offering a clear, practical framework to move from scattered tactics to shared results. Together, we explore: • Why ABX is more than a rebrand of ABM—and why it matters • How to align company strategy with marketing strategy • The power of a well-defined Ideal Customer Profile (ICP) • How to build a target account list that fuels real opportunities • Ways to create content that resonates (and converts) • How to run omnichannel campaigns that feel intentional, not intrusive • What metrics matter when it’s time to measure and scale If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.…
1 S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie 57:34
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Play Later Play Later Lists Like LikedIs creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way . Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business. She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imperfection, and rapid learning. We’ll explore why play isn’t just for kids, how artistic thinking fuels innovation, and how to bust through creative blocks that hold businesses back. Get 50 Free Pages of the The Creative Sandbox Way Book If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss!…
1 S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson 1:07:20
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Play Later Play Later Lists Like LikedBuckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?) ▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat) ▶︎ The ROI of Branding (Can you actually measure it?) ▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot) ▶︎ Mark’s Take on Branding Thought Leaders ▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die) ▶︎ Rapid-fire Q&A madness Warning: If you’re easily offended, maybe sit this one out. Tune in now!…
1 S06.EP04 - Should Brands Get Political? with Jeroen Reuven 58:40
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Play Later Play Later Lists Like LikedWith the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in political discourse ✅ Real-world examples of brand activism—both successful and catastrophic ✅ How companies can navigate political engagement without alienating their audience ✅ Jeroen’s expert take on when it makes sense for brands to take a stand…
1 S06.EP03 - Brand Alignment with Brandon Coleman Jr 56:44
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Play Later Play Later Lists Like LikedWith over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.…
1 S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën 55:37
55:37 Play Later Play Later Lists Like Liked55:37
Play Later Play Later Lists Like LikedWe sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why traditional authority isn’t enough anymore • Lida’s 10-step process for building influence and why “why” matters • How storytelling can help leaders build trust and connection • Practical advice for increasing confidence and authenticity as a leader Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!…
1 S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry 55:38
55:38 Play Later Play Later Lists Like Liked55:38
Play Later Play Later Lists Like LikedIf you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the UK. Join us from the front lines as we speak with their Creative Director (yes thats right an accountancy firm with a CD!) to unpack the story and secrets of their brand building success. Use these same principles, so you can take your business from bland to brand, you rebel!…
1 Best of 2024 (Season 5) with Jacob Cass & Matt Davies 50:30
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Play Later Play Later Lists Like LikedJoin hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand. Discover: • Differentiation vs. distinctiveness • Humour in branding • Brand naming secrets • Streamlined strategy frameworks Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024. Tune in and get inspired!…
1 S05.EP20 - Bridging Strategy and Design with Richie Meldrum 1:07:05
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Play Later Play Later Lists Like LikedWe’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands. Richie also offers invaluable advice for designers and strategists striving to collaborate effectively. Connect with Richie: Website - www.richiemeldrum.com Instagram - https://www.instagram.com/richiemel/ LinkedIn - https://www.linkedin.com/in/richie-meldrum/ Bare Brand Strat www.barebrandstrat.com https://www.instagram.com/barebrandstrat/ https://www.linkedin.com/company/bare-brand-strat Mention 'JACOB' for special discount.…
1 S05.EP19 - Rethinking Brand Purpose with Nick Asbury 54:02
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Play Later Play Later Lists Like LikedIn this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.…
1 S05.EP18 - Simplifying Strategy with Mark Pollard 49:34
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Play Later Play Later Lists Like LikedMark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework. Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.…
1 S05.EP17 - Humour in Branding with Paddy Gilmour 33:39
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Play Later Play Later Lists Like LikedMake your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark. From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging. Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates. If you’re ready to make your brand stand out, this episode is a must-listen!…
1 S05.E16 - Brand & Performance Marketing with Tom Roach 45:53
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Play Later Play Later Lists Like LikedIn this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning. Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!…
1 S05.EP15 - Brand Positioning Models with Magdalena Adamska 1:06:10
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Play Later Play Later Lists Like LikedIn this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence. Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them. Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!…
1 S05.EP14 - Brand Management with Raitis Velps 51:45
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Play Later Play Later Lists Like LikedIn this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management. Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand’s value. Whether you’re an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today’s fast-paced world. Tune in and explore the future of brand management!…
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JUST Branding
1 S05.EP13 - Building Brands with Soul with Maria Brasil 44:56
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Play Later Play Later Lists Like LikedThe episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. 👉 Learn more: https://justcreative.com/podcast Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture. She explains the concept of conscious capitalism , which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration . Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges. The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture. Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.…
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JUST Branding
1 S05.EP12 - Secrets of Logo Design with Ian Paget 57:59
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Play Later Play Later Lists Like LikedIn this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. 👉 Learn more: https://justcreative.com/podcast Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos. Ian provides insights into the attributes of a good logo, common pitfalls, and how to choose the right logo designer for your business. We explore the logo design process, current trends, and touch on the future of logo design, including Ian’s thoughts on AI’s role in the field. Finally, the episode offers practical advice for entrepreneurs on leveraging logos for brand success and for designers on building a successful career and personal brand in the industry. Join us for this insightful discussion that bridges the perspectives of both business owners and designers in the world of logo design.…
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JUST Branding
1 S05.EP11 - The No BS Guide to Strategy with Alex Smith 1:00:38
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Play Later Play Later Lists Like LikedIn this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” 👉 Learn more: https://justcreative.com/podcast We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid. Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!…
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JUST Branding
1 S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins 1:09:25
1:09:25 Play Later Play Later Lists Like Liked1:09:25
Play Later Play Later Lists Like LikedIn this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . 👉 Learn more: https://justcreative.com/podcast Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles. Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI. Tune in for practical tips on how to create brand names that stick!…
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JUST Branding
1 S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis 57:39
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Play Later Play Later Lists Like LikedShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. 👉 Learn more: https://justcreative.com/podcast We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involved in or seeking to undertake a rebrand soon.…
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JUST Branding
1 S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin 46:37
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Play Later Play Later Lists Like LikedIn this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. 👉 Learn more: https://justcreative.com/podcast Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode is not to be missed.…
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JUST Branding
1 S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham 32:26
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Play Later Play Later Lists Like LikedLevel up your understanding of experience design with this enlightening episode. 👉 Learn more: https://justcreative.com/podcast Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power of lighting to effect mood and how using it can enhance the way brands are experienced by customers.…
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JUST Branding
1 S05.EP06 - B2B Marketing with Jade Tambini 1:06:08
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Play Later Play Later Lists Like LikedHow does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. 👉 Learn more: https://justcreative.com/podcast With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape. In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads. Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space. Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!…
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JUST Branding
1 S05.EP05 - Brand Frameworks with Sarah Robb 1:00:37
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Play Later Play Later Lists Like LikedWhat are the strategies propelling the world’s top 181 brands to the pinnacle of global success? 👉 Learn more: https://justcreative.com/podcast In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers. If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen! Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb! — **Limited Time Offer** Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies. Visit the link below and enter code ‘JUSTBRANDING’ for 10% off. https://justcreative.com/go/bss Enjoy!…
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JUST Branding
1 S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson 44:10
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Play Later Play Later Lists Like LikedIn this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. 👉 Learn more: https://justcreative.com/podcast Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape. Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies. This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.…
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JUST Branding
1 S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal) 48:54
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Play Later Play Later Lists Like LikedSick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! 👉 Learn more: https://justcreative.com/podcast In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!…
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JUST Branding
1 S05.EP02 - How Brands Grow with Byron Sharp 53:30
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Play Later Play Later Lists Like LikedIn this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. 👉 Learn more: https://justcreative.com/podcast Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the essence of his work. Delving into "How Brands Grow," Byron sheds light on the book's key insights, including the pivotal concepts of Mental & Physical availability, the synergy between Distinctiveness and Differentiation, and the power of distinctive brand assets in forging lasting brand memories. Tackling prevalent myths in brand growth, such as the overemphasis on brand loyalty and the crucial need for broad market reach, Byron emphasizes the role of continuous brand exposure in shaping consumer preferences. He offers practical advice on how listeners can apply these insights, highlighting the balance between innovation and consistency in brand strategy. For designers, Byron discusses the creation and rapid adoption of distinctive brand assets, providing a blueprint for branding success. Tune in for an episode packed with invaluable insights for growing better, more recognizable brands, based on rigorous scientific research.…
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1 S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies 1:27:57
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Play Later Play Later Lists Like LikedPrepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. 👉 Learn more: https://justcreative.com/podcast Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigating these rapid shifts? - What obstacles are they encountering along the way? - What visions do they hold for the future of the industry? This episode goes beyond just identifying challenges; it delves into actionable strategies and effective solutions. Our hosts will guide you through vital topics such as ground-breaking pricing strategies, overcoming industry hurdles, mastering client acquisition in the modern era, and understanding the significant role of AI in shaping the future of branding. Jacob and Matt also illuminate the essential tools of the trade, keeping you updated with the latest trends in learning and development. Packed with seasoned insights and pragmatic advice, this episode is a must-listen for anyone in the branding sphere. I It's an opportunity for both veteran professionals and newcomers to gain valuable insights into how the industry is adapting to AI, discover advanced tactics and crucial metrics driving brand success, and learn about the resources empowering today's brand leaders. Tune in to "State of Brand 2024" and ride the wave of change with Jacob Cass and Matt Davies.…
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Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. 👉 Learn more: https://justcreative.com/podcast This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez’s Episode 17 on Brand Storytelling and Jenni Romaniuk’s Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.…
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1 S04.EP17 - Brand Storytelling with Miri Rodriguez 1:02:22
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Play Later Play Later Lists Like LikedIn this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice. This episode is a must-listen for those interested in elevating their brand's narrative and connecting more authentically with their audience!…
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1 S04.EP16 - Any Insights Yet? w/ Chris Kocek 44:56
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Play Later Play Later Lists Like LikedTune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek. Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business. Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points. Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery. Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive. Tune in and uncover genuine insights.…
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1 S04.EP15 - BIG Brand Ideas (Secrets Revealed!) 1:01:22
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Play Later Play Later Lists Like LikedWe're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness. Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments! Discover what it takes to craft a brand idea so compelling, it becomes a rallying cry that unites, excites, and drives your brand to new heights. But beware – these gems are not just lying around waiting to be found; they're hidden treasures that demand a masterful touch. Feast your ears on real-world examples from major brands that have harnessed the power of BIG ideas, and get ready to have your mind blown. Matt and Jacob will also share their own experiences, giving you an exclusive peek into the art of unlocking big ideas for clients. By the end of this electrifying episode, you'll be armed with the knowledge and inspiration to supercharge your brand-building process. Don't miss out – tune in now and let the sparks of BIG Brand Ideas ignite your brand's future! 🔥🚀…
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1 S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis 54:06
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Play Later Play Later Lists Like LikedWhen collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔. What are the key challenges? How can they be overcome? This is the topic of this value-packed episode. As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with global teams Rachel Davis is a bit of a unicorn. In this episode, we tuck into the very real challenges of the strategist+facilitator with practical tips, tricks, and ideas shared from the outset. Rachel shares experiences and ideas gleaned from her 10+ years as a practitioner in this space. Not to be missed.…
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1 S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth 43:03
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Play Later Play Later Lists Like LikedJoin us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust. We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use. Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better. This episode is a must-listen for all seeking branding excellence!…
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1 S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk 1:06:50
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Play Later Play Later Lists Like LikedOur guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth. Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.…
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1 S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard 50:45
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Play Later Play Later Lists Like LikedJoin us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand. Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands. Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising. We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice. Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.…
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1 S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein 50:06
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Play Later Play Later Lists Like LikedMastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols. 🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments. ✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!…
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1 S04.EP09 - Creativity, Empathy & Culture with SNASK 50:53
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Play Later Play Later Lists Like LikedFrederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding. We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and empathy can give you an edge in the industry.…
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1 S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts 49:23
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Play Later Play Later Lists Like LikedLinkedIn is one of the most powerful platforms for making business connections and growing your personal brand. But are you leveraging its power to the full? Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success. Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success. We also get Mike's top tips on how to use the platform, how video is the next big thing, and what you can do right now to bring awareness to your brand. Not to be missed!…
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1 S04.EP07 - Uncovering Insights & Measuring Brand with Dan White 1:08:17
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Play Later Play Later Lists Like LikedDan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding. In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples. We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time. Lastly, we touch on emerging trends in branding and how branding may evolve in the future.…
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1 S04.EP06 - How to Grow Brands with AI with Rob Lennon 1:10:33
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Play Later Play Later Lists Like LikedGet ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and personalization, and showcase real-life examples of successful AI integration in brand & marketing efforts. But that's not all! Rob also reveals specific tools and techniques that can be used to teach AI to embody your brand's unique voice, style, and customers. By the end of this episode, you'll have all the strategies and tools you need to take your brand to the next level with AI. We also discuss the ethical concerns related to using AI in content and marketing, and explore the potential pitfalls and mistakes that companies should avoid. Finally, we look towards the future and discuss how AI will continue to shape the world of branding and marketing. Don't miss out on this exciting opportunity to learn from the AI whisperer himself and unlock the full potential of AI for your brand. This summary was written by AI based on the transcript of the episode. How’s that for practicing what you preach!…
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1 S04.EP05 - Rebelious Branding with Stix of Liquid Death 46:17
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Play Later Play Later Lists Like LikedAre you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water. We'll explore the brand's clear purpose and positioning, which not only hydrates but also has shaken up the entire water category. Stix's philosophy of authentic brand building is the perfect recipe for success, relying on radical creativity and genuine endorsements to quench the thirst of consumers worldwide. But we'll also take a gulp of Stix's risk assessment approach to ensure that creativity never goes overboard, while still considering the brand's potential for global expansion. If you're looking to make a splash in your industry and disrupt the market, this episode is a must-listen. Don't let it slip through your fingers like water through a sieve - tune in now to discover the phenomenal brand power of Liquid Death!…
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1 S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott 48:57
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Play Later Play Later Lists Like LikedWarning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building in the digital world. We tuck into how NFTs can be used in a practical way to build consumer trust. We delve into what NFTs are and why when pairing them with real products customers can obtain huge amounts of value. Ultimately, if you want your brand to be relevant in the future, you will need to know about the next frontier for brands. You heard it here first.…
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1 S04.EP03 - Workshop Design with Brittni Bowering 48:41
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Play Later Play Later Lists Like LikedDo you run strategic brand-building workshops with your clients or team? Or wish to? Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart). In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop. We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping.…
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In this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives. We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights. We then move on to defining your community's purpose, highlighting the importance of identifying core values and the overall mission, setting goals and objectives, and aligning with your audience's goals. Building and growing your community is next on the agenda, where we discuss strategies for attracting members, engaging them, managing conflicts, and measuring success. We also touch on monetizing your community, finding the right strategy, and ensuring that it benefits both your community and its members. Finally, we share best practices and tips for success, including common mistakes to avoid, recommendations for successful community building, and tips for management and growth.…
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1 S03.EP07 - Web3, NFTs & The Metaverse with Kostas K. 1:15:18
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Play Later Play Later Lists Like LikedWhat does Web3 mean for brands & creatives? What about NFTs and The Metaverse? We break it all down for you in layman’s terms, with special guest Kostas K! We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space. Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets including Digital Real Estate, Virtual Worlds, the Metaverse, Mixed Reality Solutions, the Blockchain & the Decentralised Web, and so much more! Ready to go down the Web3 rabbit hole? Jump in. "…
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1 S03.EP06 - Brand Hacks with Emmanuel Probst 40:30
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Play Later Play Later Lists Like LikedOften we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand. Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning. In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.…
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1 S03.EP05 - Branding for Start Ups & Founders 53:20
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Play Later Play Later Lists Like LikedAlex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles. In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop. We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact. We even explore the future of brands through the lens of Web 3.0, VR, 3D Printing, DAOs and the Metaverse. If you’re startup, founder or someone that works with them, this episode is not to be missed.…
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1 S03.EP04 - The Future of Brands with Anneli Hansson 53:25
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Play Later Play Later Lists Like LikedAnneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden. Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13. Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals. What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform into strategic thinkers. With this background, it’s no wonder we have invited Anneli here on to JUST Branding! In this episode we discuss “The Future of Brands” and all that entails. This is not to be missed!…
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1 S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp 55:30
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Play Later Play Later Lists Like LikedAre you looking to take a brand to an international audience? Global expansion needs careful consideration and so if this is you this episode will be packed with value! We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding" In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for brands seeking to go international or for brands who are already international and need to focus their strategy.…
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1 S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell 59:48
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Play Later Play Later Lists Like LikedThe strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends: If you want to build a legendary brand, tune into this brilliant episode.…
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1 S03.EP01 - Designing Company Culture with Josh Levine 43:29
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Play Later Play Later Lists Like LikedHow can you create an amazing company culture that ensures a brand strategy can be actualized? That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays. We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture. Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues. If you are a brand builder looking to operationalize, align and motivate a whole company around brand thinking, this one is for you.…
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Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.
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1 S02.EP21 - Building Brands for a Sustainable Tomorrow with Katie Klencheski 49:21
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Play Later Play Later Lists Like LikedKatie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands. For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more. Katie applies her expertise across content creation, ecommerce, social media, marketing, and digital experiences toward changing consumer behavior, leading to purchasing decisions that are better for people and the planet.…
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1 S02.EP20 - Powerful Personal Branding with Rob Levinson 1:08:58
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Play Later Play Later Lists Like LikedWhat makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results. Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to develop brand stories that get them noticed & remembered. He’s also a lecturer at Boston Uni, and a former Wall Street Journal online columnist. If you’re wanting to improve & grow your personal brand, this episode is for you!…
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1 S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole 49:50
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Play Later Play Later Lists Like LikedLearn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian is also a strategy coach and in 2017 he founded the Planning Dirty Academy which helps agency strategists improve their craft by getting their hands dirty.…
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1 S02.EP18 - Branding From The Inside with Kyle Millar 51:21
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Play Later Play Later Lists Like LikedWhat's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows. If you are thinking about working in-house, or if you are just curious as to what it's like joining a large organization in their brand department, this episode is not to be missed. Previously Kyle has led leading brand roles in Unilever, Molson Coors and Capital One - so it you want to learn from someone whose been there, done it and got the corporate T-shirt, this is the episode for you.…
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1 S02.EP17 - No-BS Strategies To Evolve Your Creative Business with Emily Cohen 1:03:30
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Play Later Play Later Lists Like LikedIn this episode, we go deep into the world of business strategy with Emily Cohen. Emily is a self-described “brutally honest” consultant to creative professionals and in fact, she even named her book that! Her business book, Brutally Honest: No-Bullshit Strategies to Evolve Your Creative Business, is chock full of advice, insights, business best practices, actionable strategies, case studies and much more, but unlike many other books for our industry, Brutally Honest is designed for visual learners (like us!) and includes colorful info-graphics, checklists, as well as short & impactful sound bites to apply! So if you’re looking for the tools & strategies to whip your business or team in to shape, this episode is for you.…
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1 S02.EP16 - Simplicity in Branding with Scott Buschkuhl 32:19
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Play Later Play Later Lists Like LikedToday we have Scott Buschkuhl who is the Creative Director at Siegel & Gale, a brand strategy, design, and experience firm with its global headquarters located in NYC. Here, Scott develops teams and works hands-on with his clients who have included folks like New York Times, Victoria’s Secret, Wired, and dozens more. He’s got a ton of awards on his belt, he’s a sought-after lecturer, an esteemed judge for competition juries, and also a professor at the School of Visual Arts in NYC. He’s previously worked at Pentagram and also ran his own agency for 12 years so it’s safe to say we’re in good hands. Today we’re going to be discussing Simplicity in Branding which is S&G’s philosophy on brand in general. In fact, they state “We’re the simplicity company” as their tagline. We discuss designing for humans, emotional responses, team collaboration, simplicity as an approach to brand strategy, presentation techniques, and much more!…
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1 S02.EP15 - Staying Relevant as a Brand with Allen Adamson 51:07
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Play Later Play Later Lists Like LikedRelevance. That's the key to ensuring a brand thrives. We sit down with expert and author of "Shift Ahead", Allen Adamson, to understand how to stay relevant in today's fast moving world. How organizations stay relevant is Allen’s area of specilality. Together we tuck into the principles of relevance, and Allen gives valuable first-hand examples of how to apply these principles in action. We look at how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. As well as “Shift Ahead” Allen is an author of a number of branding books such as; BrandSimple, BrandDigital, and The Edge:50 Tips from Brands That Lead – which are used in universities across the USA. He is also the Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. So - if you want to learn from an industry giant on the key topic of Relevance, look no further!…
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1 S04.EP01 - How to Become a Brand Consultant 47:32
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Play Later Play Later Lists Like LikedIn this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry. We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities. Next, we will each share our own background and experiences in the branding industry, including how we got started and how we have developed our skills and knowledge. We also share our unique perspectives on the process of working with clients and how we stay current on industry trends and developments. Join us as we explore the ever-expanding field of brand consulting and gain insights for your own journey!…
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JUST Branding
What a year! In this episode, we share some of our favorite insights from our esteemed guests. Episodes featured (in order): E19: Supercharging Innovation & Creativity with Hussain Almossawi E9: Agile Swarming with Dennis Hahn E20: Brands VS Blands with Ariadna Navarro E11: Debunking Branding Bull with Austin Franke E13: Million Dollar Consulting with Alan Weiss E18: Brand Positioning with Ulli Appelbaum E4: The Future of Brands with Anneli Hansson E3: Global Brand Strategy with Jan-Benedict Steenkamp E16: Archetypes & Stories with Carol Pearson E17: Disruptive Innovation + Purpose-Driven Branding with David Aaker E10: Corporate Branding from The Inside Out with Meg Kypena E1: Designing Company Culture with Josh Levine E7: Web3, NFTs & The Metaverse with Konstantinos Kolias…
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JUST Branding
1 S03.EP20 - Blands VS Brands with Ariadna Navarro 42:42
42:42 Play Later Play Later Lists Like Liked42:42
Play Later Play Later Lists Like LikedAs brand builders, we used to build brands that would last. Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades. Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months. Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows. Or, they can create a flexible, and ever—A/B testing brand that can evolve as the world does. This second option has contributed to the rise of the blands—brands from the past five years that look, sound, and show up as simultaneously trendy and generic. In this podcast episode with Ariadna Navarro, the Chief Strategy Officer at VSA partners, a hybrid strategy & design consultancy, we discuss the differences between blands and brands, how we got here and where we need to go next…
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JUST Branding
1 S03.EP19 - Supercharging Innovation & Creativity with Hussain Almossawi 48:06
48:06 Play Later Play Later Lists Like Liked48:06
Play Later Play Later Lists Like LikedDiscover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi. Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exercises that will take your creative thinking to the next level. We discuss the first principles of innovation, how to generate new ideas with practical methods, as well as the common traps to avoid when trying to achieve impactful innovation. We tap into the mindset, “failure” and inspiration all in the pursuit of unlocking greater innovation for brands & creatives alike. If you want to supercharge your creativity & get more innovative, this episode is for you!…
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JUST Branding
1 S03.EP18 - Brand Positioning with Ulli Appelbaum 46:46
46:46 Play Later Play Later Lists Like Liked46:46
Play Later Play Later Lists Like LikedHow can brands position themselves for success in today’s marketplace? That is the question. And we have the answer! In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant. To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to more compelling brand positioning, faster. Ulli is an award-winning marketing and brand strategy consultant with more than 20 years of experience creating brand strategies and building brands, holding senior strategy roles at some of the largest advertising agencies in the world including BBDO, Leo Burnett, and SapientNitro. If you want to be able to create attractive brands that succeed in today’s marketplace, this is the episode for you!…
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JUST Branding
1 S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker 41:56
41:56 Play Later Play Later Lists Like Liked41:56
Play Later Play Later Lists Like LikedDavid Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. Tune in to understand how brands can break through with disruptive innovation and the “must-haves” for growth in the digital age. Plus, how brands can maintain relevance & connect with future consumers through purpose-driven branding while avoiding green-washing.…
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JUST Branding
1 S03.EP16 - Archetypes & Stories with Carol Pearson 43:08
43:08 Play Later Play Later Lists Like Liked43:08
Play Later Play Later Lists Like LikedWhat stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intentionally build brands. Carol’s latest work focuses on exploring how archetypes show up in individuals and her recent book is called "What Stories are You Living? Discover Your Archetypes, Transform Your Life." In this episode, Matt Davies and Jacob Cass discuss Carol's work – both past and present – to uncover the power of archetypes and how this knowledge should be used and how it should not.…
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JUST Branding
1 S03.EP15 - Verbal Brand Identity with Nihilo 44:28
44:28 Play Later Play Later Lists Like Liked44:28
Play Later Play Later Lists Like LikedWe get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity. We also do a deep dive into how this duo works and goes about creating and defining brand identity as well as exploring live projects. If you want a peak behind the scenes as to how the brand building works in practice - this episode is not to be missed.…
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JUST Branding
1 S03.EP14 - The Brand Mindset with Ezequiel Abramzon 55:57
55:57 Play Later Play Later Lists Like Liked55:57
Play Later Play Later Lists Like LikedEzequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK. He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset. And brand mindset is the focus of this episode. We explore what a brand mindset is and why businesses need it. We go deep into the 6 traits of a brand mindset and explore how to develop each trait. We also pick Ezequiel's brains on how to keep a mindset on track - both for yourself and your team.…
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JUST Branding
1 S03.EP13 - Million Dollar Consulting with Alan Weiss 38:32
38:32 Play Later Play Later Lists Like Liked38:32
Play Later Play Later Lists Like LikedWho better to learn about consulting from than "the consultants consultant" Alan Weiss? Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business. In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy. We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We go deep into value based billing and show how selling time is a terrible idea. Matt is especially thrilled with this episode as he has been using Alan's techniques to great success. This episode is NOT to be missed!…
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JUST Branding
1 S03.EP12 - Friction in Branding with Soon Yu 55:47
55:47 Play Later Play Later Lists Like Liked55:47
Play Later Play Later Lists Like LikedFriction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences. Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He has worked with brands such as The North Face, Vans, Timberland, Nautica, and Wrangler and is a former adjunct professor at Parsons School of Design, a guest lecturer at Stanford University, and a Forbes contributor.…
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JUST Branding
1 S03.EP11 - Debunking Branding BS with Austin Franke 59:36
59:36 Play Later Play Later Lists Like Liked59:36
Play Later Play Later Lists Like LikedAustin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow. Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields. We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”. In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés. Now get into your corners, and welcome to the ring, Austin Franke.…
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JUST Branding
1 S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena 51:09
51:09 Play Later Play Later Lists Like Liked51:09
Play Later Play Later Lists Like LikedBig companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena. In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better. This is branding from the inside, out.…
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JUST Branding
This episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively. Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency. Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams. Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator, the environment, and the tools he uses for success. If you want to know how an agency at the cutting edge is doing its strategy work this is the episode for you. Not to be missed.…
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JUST Branding
1 S03.EP08 - Scaling Brands with Richard Cotter 56:51
56:51 Play Later Play Later Lists Like Liked56:51
Play Later Play Later Lists Like LikedIf you are serious about brand building at scale, this is the episode for you. Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them. He is best known for turning around outdoor performance and lifestyle brand Berghaus. He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational Momentum’ and achieve all your business goals. In this episode, Matt Davies and Jacob Cass sit down with Richard and tuck into how he has got to where he is and his top tips on scaling underperforming brands. We talk about differentiation, attributes of global brands, the power of alignment, and the five steps for creating organizational momentum. A super episode packed with value with someone who has been there, done it, and got the Berghaus T-shirt.…
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