S05.EP11 - The No BS Guide to Strategy with Alex Smith

JUST Branding

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

about a year ago 1:00:38

MP3•Episode home

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”

👉 Learn more: https://justcreative.com/podcast

We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”

Alex then defines strategy and branding in his unique, straightforward style.

We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.

Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!

116 episodes

JUST Branding

S05.EP11 - The No BS Guide to Strategy with Alex Smith

JUST Branding

published about a year ago

MP3•Episode home

In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”

👉 Learn more: https://justcreative.com/podcast

We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”

Alex then defines strategy and branding in his unique, straightforward style.

We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.

Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!

116 episodes

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies

All episodes

JUST Branding

1
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis 44:28

5 hours ago44:28

44:28

In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than just riding trends) • The difference between cultural resonance and “culture-washing” • How to authentically engage with cultural movements without getting burned • Practical frameworks to align your brand with the right cultural moments • Why the future of branding depends on understanding global and local nuance • The role of emerging tech (like AI & Web3) in shaping brand relevance…

JUST Branding

1
S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi 1:02:56

12 days ago1:02:56

1:02:56

In this episode of JUST Branding , we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success , offering a clear, practical framework to move from scattered tactics to shared results. Together, we explore: • Why ABX is more than a rebrand of ABM—and why it matters • How to align company strategy with marketing strategy • The power of a well-defined Ideal Customer Profile (ICP) • How to build a target account list that fuels real opportunities • Ways to create content that resonates (and converts) • How to run omnichannel campaigns that feel intentional, not intrusive • What metrics matter when it’s time to measure and scale If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.…

JUST Branding

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S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie 57:34

28 days ago57:34

57:34

Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way . Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business. She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imperfection, and rapid learning. We’ll explore why play isn’t just for kids, how artistic thinking fuels innovation, and how to bust through creative blocks that hold businesses back. Get 50 Free Pages of the The Creative Sandbox Way Book If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss!…

JUST Branding

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S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson 1:07:20

6 weeks ago1:07:20

1:07:20

Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industry Bullsh*t ▶︎ The Biggest Problem with Brand Education (and why it’s broken) ▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?) ▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat) ▶︎ The ROI of Branding (Can you actually measure it?) ▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot) ▶︎ Mark’s Take on Branding Thought Leaders ▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die) ▶︎ Rapid-fire Q&A madness Warning: If you’re easily offended, maybe sit this one out. Tune in now!…

JUST Branding

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S06.EP04 - Should Brands Get Political? with Jeroen Reuven 58:40

8 weeks ago58:40

58:40

With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic. We explore: ✅ The pros and cons of brands getting involved in political discourse ✅ Real-world examples of brand activism—both successful and catastrophic ✅ How companies can navigate political engagement without alienating their audience ✅ Jeroen’s expert take on when it makes sense for brands to take a stand…

JUST Branding

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S06.EP03 - Brand Alignment with Brandon Coleman Jr 56:44

10 weeks ago56:44

56:44

With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment. We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.…

JUST Branding

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S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën 55:37

12 weeks ago55:37

55:37

We sit down with Lida Citroën, an award-winning expert in reputation management, renowned keynote speaker, and author of The New Rules of Influence. Whether you’re a seasoned executive or a leader in the making, this episode is packed with tips to help you step into your full leadership potential. Key Topics: • The shift in influence: Why traditional authority isn’t enough anymore • Lida’s 10-step process for building influence and why “why” matters • How storytelling can help leaders build trust and connection • Practical advice for increasing confidence and authenticity as a leader Tune in to learn how to lead with purpose and influence in today’s rapidly changing world!…

JUST Branding

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S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry 55:38

13 weeks ago55:38

55:38

If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you! 👉 Learn more: https://justcreative.com/podcast Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging. They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the UK. Join us from the front lines as we speak with their Creative Director (yes thats right an accountancy firm with a CD!) to unpack the story and secrets of their brand building success. Use these same principles, so you can take your business from bland to brand, you rebel!…

JUST Branding

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Best of 2024 (Season 5) with Jacob Cass & Matt Davies 50:30

19 weeks ago50:30

50:30

Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand. Discover: • Differentiation vs. distinctiveness • Humour in branding • Brand naming secrets • Streamlined strategy frameworks Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024. Tune in and get inspired!…

JUST Branding

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S05.EP20 - Bridging Strategy and Design with Richie Meldrum 1:07:05

20 weeks ago1:07:05

1:07:05

We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design. 👉 Learn more: https://justcreative.com/podcast Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands. Richie also offers invaluable advice for designers and strategists striving to collaborate effectively. Connect with Richie: Website - www.richiemeldrum.com Instagram - https://www.instagram.com/richiemel/ LinkedIn - https://www.linkedin.com/in/richie-meldrum/ Bare Brand Strat www.barebrandstrat.com https://www.instagram.com/barebrandstrat/ https://www.linkedin.com/company/bare-brand-strat Mention 'JACOB' for special discount.…

JUST Branding

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S05.EP19 - Rethinking Brand Purpose with Nick Asbury 54:02

22 weeks ago54:02

54:02

In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.…

JUST Branding

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S05.EP18 - Simplifying Strategy with Mark Pollard 49:34

24 weeks ago49:34

49:34

Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework. Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.…

JUST Branding

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S05.EP17 - Humour in Branding with Paddy Gilmour 33:39

26 weeks ago33:39

33:39

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark. From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging. Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates. If you’re ready to make your brand stand out, this episode is a must-listen!…

JUST Branding

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S05.E16 - Brand & Performance Marketing with Tom Roach 45:53

28 weeks ago45:53

45:53

In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning. Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!…

JUST Branding

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S05.EP15 - Brand Positioning Models with Magdalena Adamska 1:06:10

30 weeks ago1:06:10