S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson

JUST Branding

Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

1y ago 44:10

MP3•Episode home

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.

👉 Learn more: https://justcreative.com/podcast

Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.

We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.

Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.

This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.

115 episodes

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies