Guest Pia Silva: How Solopreneurs Can Help Entrepreneurs

The Brand ON! Show

Too many solopreneurs and small agencies are stuck in the trap of overworking and undercharging, making it harder for them to help entrepreneurs. Pia Silva flipped the script. In this episode of The Brand ON! Show, we get real about why branding is a challenge to so many small firms and their clients. Pia breaks down how she built a brand that attracts bold clients, why “free proposals” are a waste of time, and how to charge what you’re actually worth so you can take care of your clients. Plus, a wild rebranding story that made even Merrill Lynch take notice. If you want to scale smart, not struggle, hit play.

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

YouTube: https://www.youtube.com/@brandoncolemanjrofficial

Facebook: www.facebook.com/officialbrandoncolemanjr

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Connect and Follow Pia Silva

Pia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She’s a TEDx speaker, host of The No BS Agency podcast, and the author of Badass Your Brand.

No BS Agencies is the only training program for 1-2 person branding agencies looking to scale profit and freedom without employees. We teach a unique model of Lead Products and Intensives, ensuring every client interaction reinforces your expertise. Your process—from the first call to ongoing engagement—should establish you as a leader. We’ve built ours to do just that, making clients feel heard, seen, and valued—insights that apply to any service business.

Website: https://www.nobsagencies.com/

Instagram: https://www.instagram.com/pialovesyourbiz/

Facebook: https://www.facebook.com/pialovesyourbiz

Youtube: https://www.youtube.com/@pialovesyourbiz

LinkedIn: https://www.linkedin.com/in/piapiasilva/

TikTok: https://www.tiktok.com/@pialovesyourbiz

Pia book: Badass Your Brand https://go.nobsagencies.com/podcast-gift-audio-book/

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Transcript (with chapter marks)

00:09:08 Edgy Branding that Makes a Difference

Pia Silva: Some people would go, why wouldn't you want to be Best Of All Design? .. Our clients see us, and they smile. They get it. They want more. And I thought we were going to attract a lot of really edgy businesses. Totally wrong. We attracted lawyers, financial planners, all of these really straight-laced industries who wanted what we had.

00:11:22 Daring to be Different Works

Pia Silva: The owner said to me, I can't say that, that's not appropriate. And I kind of pushed her. I said, But, but you want to be different. You have to actually be different. You can't just say we're different, but we look exactly the same and sound exactly the same.

00:22:02 Charging What You’re Worth…if You’re Worth It

Pia Silva: For people who feel too insecure in the first couple of times to charge for it because you're really not sure if it's worth it, then I would say “Hey, pay me. And if at the end of this you don't feel like it was worth the money, I'll refund it, no questions asked.”

00:24:05 Charging What You’re Worth

Brandon Coleman Jr: here's the deal, we're gonna charge you 350k or give us 10% of your growth, and you have no upfront money. Try that on a client one time. I promise you every single time, they'll take the fee. We'll take the fee we did. We did it hundreds of times, and it's because we know we're gonna knock it out of the park.

00:29:01 Defining a Badass Brand

Pia Silva: When I wrote my book, badass your brand, I defined a badass brand as opposed to a regular brand. I defined a badass brand as having two critical characteristics… One it magnetically attracts ideal clients and actually repels everyone else… And two, you can charge more than the competition and still win the business.