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Harnessing Data Governance to Boost Marketing Efficiency
Manage episode 455311140 series 3345533
Content provided by George Firican. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Firican or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Discover how strong data governance can transform marketing data into business growth. Kasper shares practical steps, backed by a recent survey, to overcome common challenges faced by marketing leaders. Learn about essential strategies, importance of data quality, and how a structured data approach can foster organizational success. Dive into how Accutics' tools aid in standardizing, validating, and connecting data to ensure robust data governance processes.
167 episodes
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Manage episode 455311140 series 3345533
Content provided by George Firican. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Firican or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Discover how strong data governance can transform marketing data into business growth. Kasper shares practical steps, backed by a recent survey, to overcome common challenges faced by marketing leaders. Learn about essential strategies, importance of data quality, and how a structured data approach can foster organizational success. Dive into how Accutics' tools aid in standardizing, validating, and connecting data to ensure robust data governance processes.
167 episodes
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