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Harnessing Data Governance to Boost Marketing Efficiency
Manage episode 455311140 series 3345533
Discover how strong data governance can transform marketing data into business growth. Kasper shares practical steps, backed by a recent survey, to overcome common challenges faced by marketing leaders. Learn about essential strategies, importance of data quality, and how a structured data approach can foster organizational success. Dive into how Accutics' tools aid in standardizing, validating, and connecting data to ensure robust data governance processes.
167 episodes
Manage episode 455311140 series 3345533
Discover how strong data governance can transform marketing data into business growth. Kasper shares practical steps, backed by a recent survey, to overcome common challenges faced by marketing leaders. Learn about essential strategies, importance of data quality, and how a structured data approach can foster organizational success. Dive into how Accutics' tools aid in standardizing, validating, and connecting data to ensure robust data governance processes.
167 episodes
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