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Jaime Ellithorpe: Redefining Professional Networking with Purpose and Precision
Manage episode 457266799 series 3501228
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About Jaime Ellithorpe: Jaime Ellithorpe is a business growth consultant, international best-selling author, speaker, and the founder of 540 Strategies, a marketing consulting firm that equips entrepreneurs and business professionals with marketing strategies, lead gen and appointment-setting systems, and self-empowerment tools to make growing a business effortless.
In this episode, Ted and Jaime Ellithorpe discuss:
- Using LinkedIn as a tool for lead generation
- Developing relationship-focused marketing strategies
- Supporting small businesses and service-based entrepreneurs
- Integrating AI with human-centered networking efforts
Key Takeaways:
- A relationship-first approach on LinkedIn, avoiding quick pitches, allows businesses to recreate in-person networking online and build trust over time, which is crucial for nurturing potential leads into clients.
- Effective LinkedIn strategies include sourcing the right audience, establishing connections tailored to the user’s business needs, and facilitating ongoing communication to ensure opportunities develop organically.
- The success of a LinkedIn lead generation strategy is evidenced by clients expanding their business operations, such as hiring additional staff to manage the influx of leads and referrals.
- Combining AI technology with human oversight ensures authenticity in outreach, maintaining meaningful interactions while leveraging technology to scale networking efforts.
"We use technology to find the right people, but we're still focused on creating real relationships, not faking them with bots and technology or removing the human element from those connections." — Jaime Ellithorpe
Connect with Jaime Ellithorpe:
Website: https://jaimeellithorpe.com/
LinkedIn: https://www.linkedin.com/in/jaime-ellithorpe-business-marketing-leadgen-consultant/
Facebook: https://www.facebook.com/540Strategies1
Instagram: https://instagram.com/540strategies/
Traffic to Leads Information and links
JuvoLeads.com contact page: https://juvoleads.com/contact/
JuvoLeads website: https://juvoleads.com/
Connect with show host Ted DeBettencort: [email protected]
Ideas or guests for the show: [email protected]
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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