))
Why You Can’t Ignore Marketing Operations Any Longer
Manage episode 459588291 series 3633998
Content provided by RPC Strategies LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RPC Strategies LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play.
The real problem? A lack of cohesive marketing operations.
In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most underrated growth lever for law firms, legal tech startups, and B2B organizations. Backed by strategy, automation, and actionable data, marketing operations aligns your email campaigns, CRM systems, and lead generation channels into a revenue-generating machine.
Whether you're running lean or scaling fast, marketing operations helps you get smarter with every touchpoint.
What You’ll Learn:
- What marketing operations really is—and why you need it now
- How optimized CTAs increase conversions and drive sales
- Why email marketing firms fail without CRM and marketing ops integration
- How to build smarter, more targeted campaigns with CRM workflows
- The real-world impact of connecting marketing tools (Spoiler: 167,000 leads)
- How legal tech and law firms can unlock hidden revenue through automation
Ready to boost conversions, tighten your tech stack, and scale smarter? Let’s dive in.
Keywords
marketing ops, email marketing firms, lead management and crm
Episode Collateral
- Lead Mapping (Case Study)
- 10 Steps to Align Sales & Marketing (Blog)
- Marketing Operations
- Due Diligence Audit
Connect with The Marketing Phoenix Podcast
***DOWNLOAD FREE RESOURCES***
39 episodes
Share
