))
Are you a B2B SaaS Startup, Scale-Up, or Exit Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling your bus ...
…
continue reading
1
Using Buyer's Journey Email Campaigns to Turn Cold Leads Into Hot Deals
45:49
45:49
Play later
Play later
Lists
Like
Liked
45:49
Are you still sitting on a goldmine of cold leads that never converted? They’re not dead—they’re just waiting for the right conversation. In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski sits down with Sophia Sprowls, Marketing and Sales Operations Manager at RPC Strategies, to share a behind-the-scenes look at how they transfor…
…
continue reading
1
Email Campaigns: The Center of Gravity for Growth Marketing
5:57
5:57
Play later
Play later
Lists
Like
Liked
5:57
Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone. If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in. In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies,…
…
continue reading
Why aren’t your leads converting? The answer might lie in how you’re generating demand. Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups. If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook.…
…
continue reading
1
Why Your Leads Aren’t Converting (and What to Do About It)
35:19
35:19
Play later
Play later
Lists
Like
Liked
35:19
You’ve built awareness. You’ve generated demand. You’ve captured leads. So why aren’t they converting? In this episode of The Marketing Phoenix, Melissa "Rogo" Rogozinski is joined by B2B growth expert Martha MacPherson to tackle the silent killer of sales pipelines: poor lead management. Most early-stage legal tech and B2B companies pour their ene…
…
continue reading
1
From MQL to SQL: Smarter Lead Gen for Legal Tech Startups
3:42
3:42
Play later
Play later
Lists
Like
Liked
3:42
Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions? If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff. This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for y…
…
continue reading
1
From Clicks to Clients: Smart Lead Generation for B2B Tech
5:09
5:09
Play later
Play later
Lists
Like
Liked
5:09
In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue. You'll learn how to des…
…
continue reading
In this episode of The Marketing Phoenix, host Melissa “Rogo” Rogozinski dives deep into the fundamentals of lead generation—a topic that every B2B professional needs to master. Melissa unpacks the essence of lead generation by discussing its role in turning interest into actionable business outcomes. You’ll learn how valuable content, strategic le…
…
continue reading
In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …
…
continue reading
1
How to Successfully Refresh Your Brand and Drive Growth
6:59
6:59
Play later
Play later
Lists
Like
Liked
6:59
In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…
…
continue reading
Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…
…
continue reading
Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…
…
continue reading
Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B. If you work in …
…
continue reading
Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …
…
continue reading
LinkedIn is your greatest tool for attracting high-quality leads and gaining new clients! In today’s episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski talks about a key B2B growth strategy: Leveraging LinkedIn. If you’re a B2B business owner, legal tech provider, or marketing leader, this episode will show you how to turn LinkedIn…
…
continue reading
1
How to Write for Your Target Client (Thought Leadership 101)
4:32
4:32
Play later
Play later
Lists
Like
Liked
4:32
Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience. In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance…
…
continue reading
1
The Persona Playbook: How to Create Content That Converts
6:43
6:43
Play later
Play later
Lists
Like
Liked
6:43
If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth…
…
continue reading
1
How Real Client Personas Drive Successful Growth Strategies
4:33
4:33
Play later
Play later
Lists
Like
Liked
4:33
You’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies. If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are. Join Melissa “Rogo” R…
…
continue reading
RevOps = Predictable Revenue & Scalable Success Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why…
…
continue reading
1
How Lead Mapping Transformed 167K Leads into Revenue Growth
5:00
5:00
Play later
Play later
Lists
Like
Liked
5:00
Are you generating leads but still struggling to close deals? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares a true story. She talks about how one B2B SaaS company improved its messy lead generation systems and turned data chaos into a clear way to gain new customers. We break down how strategic lead management a…
…
continue reading
1
How Marketing Ops Got a B2B Tech Startup Acquired
4:40
4:40
Play later
Play later
Lists
Like
Liked
4:40
Struggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study. This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible…
…
continue reading
1
Integrate to Accelerate: Website Ops for Acquisition Growth
4:31
4:31
Play later
Play later
Lists
Like
Liked
4:31
Is your growth strategy being held back by poor website integration? In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explores the important role of website integrations. Many people often overlook these integrations, but they play a crucial role in business growth during expansion. This episode is tailored for those…
…
continue reading
1
Why Lead Tracking Drives Revenue: KPIs That Actually Matter
6:03
6:03
Play later
Play later
Lists
Like
Liked
6:03
Do your marketing and sales teams speak the same data language? If not, you’re missing opportunities and leaving revenue on the table. In this episode of the Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski explains six key marketing analytics and KPIs. These tools assist B2B companies. They are particularly useful in legal tech and profes…
…
continue reading
1
Why Investors Should Value Revenue Operations
5:48
5:48
Play later
Play later
Lists
Like
Liked
5:48
Startups may have visionary founders and brilliant ideas—but without solid marketing ops, they’ll never scale. In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski talks about private equity and venture capital. She explains what these investors should look for. She focuses on revenue operations in B2B tech startups. Melissa ex…
…
continue reading
1
Why You Can’t Ignore Marketing Operations Any Longer
4:51
4:51
Play later
Play later
Lists
Like
Liked
4:51
If your calls-to-action aren’t converting, your email campaigns fall flat, and your CRM feels more like a black hole than a goldmine, there’s a bigger issue at play. The real problem? A lack of cohesive marketing operations. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down why marketing ops is the single most …
…
continue reading
1
Reigniting the Phoenix: GTM And Growth Strategies
5:12
5:12
Play later
Play later
Lists
Like
Liked
5:12
What sparked The Marketing Phoenix Podcast? In this first episode for 2025, host Melissa “Rogo” Rogozinski shares her journey. She has 31 years in law, 20 years in B2B tech sales and marketing, and 13 years as a legal tech entrepreneur. All these experiences brought her to this moment. You will uncover the story of the podcast's revival and how it …
…
continue reading
1
How to Use AI in Legal Marketing and Sales
45:24
45:24
Play later
Play later
Lists
Like
Liked
45:24
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN. This Marketing Phoeni…
…
continue reading
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI. The episode covers the following topics: The motiva…
…
continue reading
In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Feat…
…
continue reading
1
How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting. The episode covers the followi…
…
continue reading
1
How AI Unleashed an Inferno in Legal Tech
33:00
33:00
Play later
Play later
Lists
Like
Liked
33:00
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing. The episode covers a range of topics, including: How AI is being used in legal tech to create efficiencies and meet client demands Why investors …
…
continue reading
1
How Technology and AI Have Changed Law Firm Marketing
29:38
29:38
Play later
Play later
Lists
Like
Liked
29:38
In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing. The episode covers a range of topics, including: How marketing and business development should work togeth…
…
continue reading
In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech. The episode covers a range of topics, including: What makes legal tech such a dynamic and exciting industry for investors? What is an investor really looking for to de…
…
continue reading
