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How to Use AI in Legal Marketing and Sales
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In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN.
This Marketing Phoenix podcast episode explores the transformative impact of AI on legal marketing and sales. Melissa, Jody, and Josh discuss AI tools for generating high-quality, client-centric content and the importance of personalization. They highlight ethical considerations, potential biases, and the need to follow bar rules. The panel dives into AI's role in strengthening client relationships and streamlining tasks, allowing attorneys to focus on client engagement. The episode concludes with a discussion on how AI will level the competitive landscape, making adoption essential for law firms. The conversation underscores the potential of AI to enhance marketing efforts and drive business growth.
- Can AI-powered content creation tools truly generate high-quality, client-centric legal content at scale?
- What are the ethical considerations and potential biases to be aware of when integrating AI into legal marketing strategies?
- How can AI be leveraged to build stronger client relationships and anticipate client needs?
- How can AI be harnessed to personalize legal marketing messages for maximum impact?
- As AI reshapes the legal marketing landscape, what future-proof strategies can law firms adopt to measure the ROI of their AI investments and maintain a competitive edge?
Resources:
https://www.linkedin.com/in/jodyglidden/
https://www.linkedin.com/in/joshua-lida/
https://www.linkedin.com/in/melissarogozinski/
https://rpcgrowthstrategies.com/blogs/post/how-ai-is-rewriting-the-future-of-marketing-and-sales-using-llms-properly-ethically-and-legally/
https://rpcgrowthstrategies.com/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech/
https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-1/
https://rpcgrowthstrategies.com/blogs/post/ai-for-lawyers-a-roadmap-to-using-ai-in-your-law-firm-part-2/
https://rpcgrowthstrategies.com/blogs/post/making-linkedin-your-favorite-client-source/
https://rpcgrowthstrategies.com/blogs/post/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/
https://rpcgrowthstrategies.com/blogs/post/law-firm-marketing-post-pandemic-evolve-or-die/
https://rpcgrowthstrategies.com/blogs/post/6-steps-to-a-successful-business-development-plan-driving-growth-through-client-success-and-thought-leadership/
https://rpcgrowthstrategies.com/blogs/post/marketing-isnt-sales-but-it-should-lead-to-sales/
Keywords:
AI in legal marketing
AI-powered tools
client relationship management
legal sales strategies
business development
generative AI
digital assistant
prompt engineering
personalized marketing messages
ethical considerations in AI
AI-generated content
legal tech tools
AI for law firms
AI in law practice
AI-driven sa
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