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How Technology and AI Have Changed Law Firm Marketing
Manage episode 459020620 series 3633998
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In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing.
The episode covers a range of topics, including:
- How marketing and business development should work together to drive brand recognition and revenue growth
- Why thought leadership is so important to a law firm's growth strategy and how to gain market share through thought leadership activities
- How AI can assist the legal profession, such as with complex legal research, document review and error detection capabilities, and predictions of outcomes of previous cases
- The pros and cons of using AI in legal marketing
Resources:
Watch full video here: https://youtu.be/JYDmaO9lvts.
https://www.risingphoenix.guru/blogs/post/marketing-isnt-sales
https://www.risingphoenix.guru/blogs/post/6-Steps-to-a-Successful-Business-Development-Plan
https://www.lawjournalnewsletters.com/2023/05/01/ai-isnt-new-to-law-how-the-practice-of-law-should-embrace-ai/
https://www.risingphoenix.guru/blogs/post/How-Law-Practice-Should-Embrace-AI
https://www.law.com/legaltechnews/2023/06/05/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/
https://www.risingphoenix.guru/blogs/post/understanding-the-limitations-of-ai-in-marketing-for-legal-tech
https://www.linkedin.com/in/stevesalkin/
Keywords:
law firm growth strategies
law firm marketing
AI in legal marketing
thought leadership
marketing and business development
client acquisition
revenue growth
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