#072 - Flying High with Hemp Beverages in 2025 w/ Craig 'Lewie' Lewis, CEO of Flyers Cocktail Co.

High Spirits: The Cannabis Business Podcast

Send us a text

𝘞𝘦𝘦𝘦𝘦'𝘳𝘳𝘳𝘳𝘳𝘳𝘦𝘦𝘦𝘦 𝘣𝘢𝘢𝘢𝘢𝘢𝘢𝘢𝘤𝘬! Join us for the first episode of the year on 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨, where we scope out the evolving world of cannabis beverages through the lens of Craig (Lewie) Lewis 🥃🏆, the CEO & Co-Founder of Flyers Cocktail Company. We're kicking off 2025 by diving into the category dominating our minds and the airwaves.
📣 Quick shout out to our title sponsor, KitPrint, the cannabis operator’s production design partner. Use code HIGHSPIRITS when you sign up and get 10% off your first two months. To learn more, go to kitprint.co to book a call with their team.
🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In this episode, Lewie shares his exhilarating journey from skydiving to shaking up the beverage industry with Flyers Cocktail Company, an award-winning brand that's redefining how we celebrate moments, big and small. We’ll explore the challenges and triumphs of capital raising in the competitive beverage landscape, discuss the strategic moves that have made Flyers one of the most decorated names in the space, and get Lewie's fearless predictions for the industry in 2025.
💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:
𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘙𝘢𝘪𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘔𝘢𝘳𝘬𝘦𝘵 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘰𝘯: Learn how Flyers has navigated the bustling market of cannabis beverages and stood out from the crowd.
𝘈𝘸𝘢𝘳𝘥-𝘞𝘪𝘯𝘯𝘪𝘯𝘨 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺: Unpack whether product awards are merely vanity or offer real value to brands in this sector.
𝘋𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴: Discover the importance of supporting distributors and how Flyers Cocktail Co. ensures mutual success.
𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: Gain insights into Lewie’s leadership philosophy and his approach to steering a leading brand in a rapidly evolving market.
2025 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴: Hear what the future may hold for hemp beverages and the broader non-alcoholic segment in the new year.
🌟 𝗠𝗲𝗲𝘁 Craig (Lewie) Lewis 🥃🏆: Not just the CEO of Flyers Cocktail Co., Lewie is a TEDx speaker, avid adventurer, and a visionary in both his professional and personal life. With a background that spans from high-stakes skydiving to high-profile brand activations, Lewie brings a unique blend of excitement and expertise to the cannabis beverage industry.
📅 Catch this high-flying episode of 𝙃𝙞𝙜𝙝 𝙎𝙥𝙞𝙧𝙞𝙩𝙨 this Thursday on LinkedIn Live for an invigorating discussion packed with actionable insights and inspiring stories.
#CannabisBeverages #DrinkCannabis #HighSpirits #DrinkFlyers

--
High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
Follow High Spirits on LinkedIn.
We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
Visit our website www.highspirits.media and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.
Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

Chapters

1. #072 - Flying High with Hemp Beverages in 2025 w/ Craig 'Lewie' Lewis, CEO of Flyers Cocktail Co. (00:00:00)

2. Hemp Beverages and Cannabis Regulations (00:00:05)

3. Warning Labels and Cannabis Dispensaries (00:07:16)

4. Cannabis Beverage Innovation and Market Expansion (00:10:33)

5. Building a Premium THC Beverage Brand (00:23:45)

6. Wholesale Distribution and Brand Education (00:29:45)

7. Retail Presence and Brand Building (00:34:47)

8. Focus on Target Markets and Growth (00:45:55)