Building Customer Loyalty in the Digital Age: Insights from Fiona Stevens

The FODcast

Can simple loyalty strategies really make a difference in today’s competitive landscape?
In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.
Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.
💡 What’s in this episode?

• The stages of building a successful loyalty program and tailoring rewards to customer journeys
• How personalisation and gamification enhance customer engagement
• Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
• The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.

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Chapters

1. Future of Digital Commerce (00:00:00)

2. Building Customer Loyalty Through Rewards (00:07:11)

3. Personalising Loyalty Programs With Data (00:16:05)

4. Enhancing Customer Loyalty Strategies (00:26:20)

5. Marketing Trends & Sustainable Fashion (00:34:34)

6. Enhancing Customer Loyalty Through Subscriptions (00:45:10)