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The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
Manage episode 462316667 series 3484829
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What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, they’re all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes, Mark shares the story of his viral billboard campaign that turned a bold idea into global headlines. With appearances on BBC, This Morning, and even Jimmy Fallon, Mark explains how he used humour, creativity, and a bit of luck to make the stunt a massive PR win.
Mark also shares his entrepreneurial side hustles, from his misstep selling England car flags to building an e-commerce Christmas tree business. Each miscalculation taught him valuable lessons in branding, targeting, and navigating unexpected challenges—insights he now uses to teach marketers how to stand out in the crowded digital landscape. This episode goes beyond the usual PR chatter and explores the real-world impact of risk-taking and out-of-the-box thinking.
For marketers looking to learn practical, no-nonsense strategies, Mark shares his favourite quick and “lazy” ways to secure coverage, along with actionable advice on crafting campaigns that capture attention. Packed with humour, real-world anecdotes, and expert tips, this episode will leave you inspired to embrace your own marketing experiments—mistakes and all.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
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Chapters
1. Digital PR Journey (00:00:00)
2. Optimizing Digital PR Campaigns for Links (00:09:55)
3. Building Links in Digital PR (00:21:25)
4. Lessons Learned From Business Ventures (00:27:56)
5. Pitfalls and Practical PR Tips (00:33:09)
6. Unconventional PR Stunts and Side Hustles (00:37:52)
7. Digital PR Training and Newsletter Launch (00:46:18)
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