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It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
Manage episode 463530740 series 3484829
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Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment.
• Discussion on Nikki's career transitions across industries
• Insights on effective branding and community engagement
• The importance of authenticity in marketing leadership
• How regulatory constraints shape marketing strategies in finance
• The role of trust in maintaining customer relationships
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
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Chapters
1. It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets (00:00:00)
2. Career Journey in Marketing Industry (00:00:04)
3. Retail Strategies for Customer Interaction (00:13:31)
4. Community Engagement and Branch Strategy (00:21:05)
5. Traditional Banking vs Digital Evolution (00:31:04)
6. Building Brand Authenticity in Financial Sector (00:36:59)
7. Navigating Changes Across Industries (00:51:09)
8. Marketing Guest (00:57:22)
92 episodes
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