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Why Your PR ROI is Failing – And How to Fix It
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Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead.
Learn how to prove PR’s impact in a way that actually matters to decision-makers, secure more budget, and align your efforts with real business results. If you’re tired of guesswork and want to track PR the right way, this ROI episode is a must-listen!
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
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Chapters
1. PR Measurement and ROI Framework (00:00:00)
2. Measuring PR Effectiveness in Marketing (00:13:36)
3. PR Measurement Framework Simplified (00:23:29)
4. Strategic Planning and Next Gen Measurement (00:28:50)
5. Social Media Measurement in PR (00:34:47)
6. Measuring PR Outcomes and Impact (00:40:12)
7. Google Data Studio for PR Measurement (00:49:53)
8. Impactful PR Measurement for Increased ROI (00:53:31)
92 episodes
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