98 - Run An Efficient Front Office with Catch

Sports Marketing Machine Podcast

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In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance fan engagement.
Surdo emphasizes the need for effective communication and collaboration within teams to improve efficiency and revenue. He also highlights the significance of building strong relationships with clients and providing ongoing support to ensure success.
Takeaways

• Front Office is designed to eliminate chaos in team operations.
• Teams often struggle with scattered data across multiple spreadsheets.
• Mobile ordering enhances fan experience and operational efficiency.
• Data collection is crucial for understanding fan preferences.
• Effective communication is key to successful operations.
• Recurring fans are more valuable than one-time attendees.
• The software allows for real-time updates and collaboration.
• Promotional offers can incentivize teams to adopt new technology.
• Building relationships with clients is essential for long-term success.
• The future of sports marketing is focused on data-driven decisions.

Chapters
00:00 - Introduction to Front Office Software
03:09 - Identifying Operational Chaos in Sports Teams
05:56 - Streamlining Sales and Operations
08:50 - Enhancing Payment Processes
12:03 - Leveraging Data for Sales Insights
14:48 - Mobile Ordering and Fan Engagement
17:59 - Building Relationships and Customer Support
20:59 - Promotional Offers and Future Growth
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