How Your Marketing Affects Your Retention

Built To Grow Fitness Business

If your retention isn’t where it needs to be, your marketing might be to blame.

Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.

In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door of clients who never stick around.

They also share data-backed insights they’ve discovered after 10 years of running their own gym – why some clients stay for over three years while others leave after just nine months – and how you can shift your marketing to attract members who commit for the long haul.

Tune in to learn more!

Key Takeaways:

• Intro (00:00)
• Marketing determines retention (00:45)
• Short-term ads bring short-term clients (02:46)
• The importance of setting the right client expectations (10:52)
• How semi-private training improves retention (15:37)
• The shift to long-term, lifestyle-focused marketing (17:10)
• Recap (18:45)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Business Accelerator Program

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