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Tony’s Chocolonely and PR: 'People want to catch you out'
Manage episode 466326253 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work.
She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The in-house comms boss also shares her reaction to Tony’s being referenced in the Gavin and Stacey Christmas finale last year.
Joining Matthews on this episode is PRWeek’s senior reporter, Evie Barrett, and reporter, Eliza Wiredu.
Hosted on Acast. See acast.com/privacy for more information.
198 episodes
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Manage episode 466326253 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work.
She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
The in-house comms boss also shares her reaction to Tony’s being referenced in the Gavin and Stacey Christmas finale last year.
Joining Matthews on this episode is PRWeek’s senior reporter, Evie Barrett, and reporter, Eliza Wiredu.
Hosted on Acast. See acast.com/privacy for more information.
198 episodes
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Similar to Beyond the Noise - the PRWeek podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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Go offline with the Player FM app!
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