Why B2B Marketing Teams Need To Think BRAVE B2B Marketing Exchange podcast

#Business #Marketing #Devin McDonnell #Content #ABM #Demand Gen #Demand Gen Reports #B2B

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In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

B2B Marketing Exchange »
Why B2B Marketing Teams Need To Think BRAVE

about a year ago 30:54

MP3•Episode home

Tune in now to:

Get a sneak peek into her B2BMX West keynote session;
Learn the "thinking brave" framework;
Gain insights into the role of relationships in brand growth;
Learn how to balance growth and brand values; and
So much more!

Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register!

RELATED LINKS:

Learn more about Lindsay Tjepkema here.
Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

181 episodes

Why B2B Marketing Teams Need To Think BRAVE

B2B Marketing Exchange

25 subscribers

published about a year ago

MP3•Episode home

Tune in now to:

Get a sneak peek into her B2BMX West keynote session;
Learn the "thinking brave" framework;
Gain insights into the role of relationships in brand growth;
Learn how to balance growth and brand values; and
So much more!

Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register!

RELATED LINKS:

Learn more about Lindsay Tjepkema here.
Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

181 episodes

#Business #Marketing #Devin McDonnell #Content #ABM #Demand Gen #Demand Gen Reports #B2B

All episodes

1
Why B2B Marketing Teams Need To Think BRAVE 30:54

11 weeks ago30:54

30:54

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making. Tune in now to: Get a sneak peek into her B2BMX West keynote session; Learn the "thinking brave" framework; Gain insights into the role of relationships in brand growth; Learn how to balance growth and brand values; and So much more! Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register! RELATED LINKS: Learn more about Lindsay Tjepkema here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Demystify Your GTM Strategy With The 9 “Cs” 30:18

12 weeks ago30:18

30:18

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do we know if we are truly making an impact and building lasting customer relationships? How do you ensure your company aligns with your customers’ goals to drive greater outcomes? In this episode, Margaret Safford and Sophia Agustina will share their 9 Cs framework — a GTM strategy that places the customer at the center. They will provide actionable insights around each of the “Cs” identified in the framework and demonstrate how improvements in these areas can drive customer value and revenue growth. Don't miss this opportunity to learn how to optimize your approach and drive measurable impact in your customer relationships! Related links: Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Building Predictable Pipeline With Matt Heinz 25:59

13 weeks ago25:59

25:59

We're less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today's episode of the podcast, we're sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B influencer, to discuss top B2B trends for 2025, building predictable pipeline, and his upcoming presentation at B2BMX West! Tune in to hear his take on: The importance of AI in enhancing go-to-market functions and addressing organizational dysfunction; The need for a shift from MQLs to a more revenue-centric approach, focusing on pipeline and alignment across teams; The balance between short-term results and long-term strategies; The impact of AI on personalization, and The value of in-person events for networking and idea exchange. RELATED LINKS: Learn more about Heinz Marketing. Connect with Matt Heinz here . Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Creating Effective Brand Messaging That Drives Revenue 28:17

14 weeks ago28:17

28:17

We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories. Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging. Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn: Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing; How to communicate a clear promise to solve a problem and differentiate from competitors; How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent. RELATED LINKS: Learn more about Kate DiLeo here. Connect with Kate on LinkedIn. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Award-Winning AI Strategist Shares A Practical Blueprint For AI-Powered Team Success 29:37

15 weeks ago29:37

29:37

As AI continues to make waves in B2B, we have to remember the true competitive advantage lies in how we leverage the technology itself to enhance the human experience. In this episode, you’ll hear from Daniel Englebretson, an award-winning AI Strategist, who will unveil a practical blueprint for empowering your B2B marketing team to orchestrate human-centric experiences. Daniel will discuss how to develop and implement an AI toolkit that empowers your entire team to achieve 100x productivity gains while delivering personalized, impactful marketing that resonates with your audience and aligns seamlessly with sales. Get ready to walk away with: New intelligence signals and insights for your next marketing campaigns; A clear blueprint for accelerated AI adoption in your B2B marketing efforts; Techniques for developing a team-wide AI toolkit; and Strategies for maintaining the human touch in an AI-enhanced world. RELATED LINKS: Connect with Daniel Englebretson here . Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
How Cisco Re-imagined Its Demand Strategy To Maximize ROI 36:48

16 weeks ago36:48

36:48

In this episode of the B2BMX Podcast, you’ll get a glimpse into the work of Britney Bartlett, VP of Global Field Marketing for Cisco. Cisco competes in highly competitive and complex markets, providing customers with solutions to their most critical technology issues, but the way B2B customers research, evaluate and purchase technology has exponentially changed in recent years. In response, Cisco needed to modernize its marketing engine to drive growth, and had to shift from scale-based to account-based marketing to strike a balance between targeting its most valuable customers and ensuring they invested in the most effective marketing levers to drive demand. Britney took the stage in Alpharetta to share firsthand strategies, techniques, lessons and even cautionary tales of the company’s journey toward a successful account-based model. You will hear about: How Cisco achieved its goals, resolved roadblocks and learned from challenges; The impact its marketing evolution had on Cisco’s teams and its alignment with sales; A great example of how a truly integrated customer-centric approach produced one of Cisco’s most significant opportunities. RELATED LINKS: Learn more about Cisco here. Connect with Britney Bartlett. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
A Lesson In Behavioral Science & How To Apply It To B2B Marketing 43:06

17 weeks ago43:06

43:06

We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step. During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers. Plus, hear from Shirin herself during an interview she had with co-host Kelly Lindenau on the show floor at B2BMX East! RELATED LINKS: Learn more about Next Step. Connect with Shirin Oreizy here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Reimagining ABM With AI 38:53

20 weeks ago38:53

38:53

There are a lot of questions surrounding modern ABM. Specifically: How can we cover more accounts and how can we use AI to accelerate the process? Momentum ITSMA’s Rob Leavitt took the B2BMX East stage to uncover FAQs that will separate winners and losers in the world of pervasive ABM and AI, including: Which campaigns should we run and for which accounts? How can we unleash creativity to break through the noise that AI is amplifying at an exponential rate? How can we humanize engagement amid the AI-ization of both buying and selling? Tune in now to hear about the best ways to define and sharpen campaign focus, the best ways to leverage AI to enable real creativity in campaign messaging and content, and new ways to break through the fast-growing use of AI on the buy side. RELATED LINKS: Learn more about Momentum ITSMA. Connect with Rob Leavitt here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Expert Advice On Scaling ABM With Agent3 And ServiceNow 40:45

21 weeks ago40:45

40:45

As budgets shrink, the pressure on marketers is greater than ever before. Meanwhile, CMOs are now expected to evidence how they are driving higher-quality pipeline, accelerate conversion to closed revenue, lower the cost of acquisition, increase average deal size, and secure long-term customer renewals. So how do marketers “do more with less?” With the customer now in control, marketers need to rapidly adjust to the customer journey, making this day and age a prime time for ABM. With that said, tune into this episode of the B2BMX Podcast, where we replay a highly rated session from Clare Noble and Michael Taylor of Agent3 and Gemma Davies of ServiceNow, as they will explore topics such as: How to not lose sight and, and consequently impact, of ABM when scaled; How to avoid scaled ABM programs just being a rehash of marketing generating MQLs that sales reject; How to look at the role of automation and AI; and the opportunities and pitfalls of both; How to better align sales and marketing to improve program efficiency without compromising effectiveness.…

1
Expert Perspectives Of Scaling ABM With Minimal Budgets 11:30

22 weeks ago11:30

11:30

At B2BMX East in Alpharetta, GA, host Klaudia Tirico sat down with Claire Noble and Michael Taylor of Agent3, and Gemma Davies of Service Now to discuss common challenges and pressures on modern marketers and the importance of scaling ABM programs while focusing on top priority accounts. In this episode, the conversation spotlights a variety of key points, including: The increasing pressure on marketers due to ROI expectations; The need for ABM to evolve with customer relevance; and The challenge of scaling ABM with reduced budgets. Claire emphasized the importance of precision principles at scale, while Michael highlighted the need to leverage technology and data. Gemma stressed the necessity of customer immersion and alignment, providing actionable insights for CMOs and underscoring the value of agency partnerships in enhancing ABM strategies. Tune in to this week's episode to learn more! RELATED LINKS: Learn more about Agent3 here. Learn more about ServiceNow here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
The Important Role Of Empathy In Marketing Strategy & Messaging 50:40

23 weeks ago50:40

50:40

Research shows that 90% of consumers expect brands to display empathy with them through the brand’s messaging, while 97% of customers say empathy is the most important element in customer engagement. So why is empathy still widely perceived as a soft skill rather than the superpower that it is and the role it plays in creating successful brands? Rob Volpe of Ignite 360 took the stage at B2BMX East in Alpharetta, GA to demystify empathy and clear up the misconceptions which can lead to mistakes in marketing strategy and messaging. In this special episode, host Klaudia Tirico sat down with Rob an hour before his presentation to dive into the topic of empathy in marketing. Plus, don't miss Rob's entire presentation immediately after the interview to learn: The misconceptions about what empathy is and is not; How the use of empathy is a strength in marketing and branding; How to overcome common barriers to be empathetic with customer segments; Practical application tips and examples for empathetic brand engagement; and The tools needed to build your empathy “muscles.” RELATED LINKS: Connect with Rob Volpe on LinkedIn; Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine 28:28

24 weeks ago28:28

28:28

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic. In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to: Develop a winning SEO strategy Focus on optimizing content with low search rankings Increase the number of Google featured snippets via content editing and more Develop your own internal linking strategy to keep users on your site and engaged Measure success with meaningful metrics. RELATED LINKS: Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
The Power Of Content Curation 18:52

25 weeks ago18:52

18:52

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today's guest, Christine Elliott, is an industry veteran who has been part of the B2BMX community since 2012! She took the stage at B2BMX East in Alpharetta, GA, to share her career journey and highlight her work in content strategy and marketing. Most recently she played a pivotal role in helping EY's tax practice create a differentiated narrative that could connect its services to client issues. Our hosts sat down with Christine after her session to discuss the power of content curation and why even the biggest brands must work hard to connect with clients in a meaningful way. The trio dove into topics such as: How to shift from brand-heavy strategies to creating narratives; Various challenges and success of a successful EY campaign that was built with "spit and duct tape;" The importance of content strategy in driving demand and generating leads; Why a "less is more" approach can generate greater engagement; and The need to experiment with different content formats. Tune in now for a lively conversation about all things content! RELATED LINKS: Connect with Christine Elliott on LinkedIn; Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Strategies For Successfully Mastering Revenue-Driven ABM 35:52

26 weeks ago35:52

35:52

You heard our conversation with Nadia Davis of PayIt from the show floor at B2BMX East in Alpharetta, GA last week; now it’s time to dive deeper into the topic of revenue-driven ABM with a replay of her highly rated keynote. Many companies enthusiastically dive into ABM, only to face disappointing results and wasted resources. In this session, Nadia delves into the strategies for executing ABM correctly, ensuring buy-in and participation across the business. She’ll also spotlight six key tactics that will make any revenue or demand gen marketer an ABM hero. Get the scoop on how you can transform any ABM approach into a revenue-generating powerhouse that delivers measurable results and drives sustainable growth for your business. Tune in now to learn how to: Create a business-centric ABM strategy and implementation design for the executive buy-in Report, track and attribute to show measurable results and tangible ROI Get sales buy-in, enablement and training: Making the sales team the biggest advocates and champions of ABM. RELATED LINKS: Connect with Nadia Davis here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15 Follow us on LinkedIn and X.…

1
Building A Strong Operational Base For Effective Account-Based Marketing 21:41

27 weeks ago21:41